Data Breaches are Bad Enough Without Adding Rhetoric to Injury

10 Of the Laziest Breach Notification Phrases That Just Need to Go

According to a recent survey, three quarters of consumers would drop a company that compromised their data. What’s more, according to an article published in Security Magazine, at least two-thirds would no longer trust a service provider in the aftermath of a data breach.

This being a US study, one could surmise that many consumers have ample choice of competitors, but in the sparse Canadian market where oligopolies are the norm within banking, utility, telecommunications and many other sectors, consumers would largely fall into the latter category.

It seems eminently surprising therefore, that given the small market size and likelihood of irreversible brand damage, Canadian companies that have been hit by cyber breaches would consciously choose to regurgitate apologetic statements that seem from all perspectives to be less than helpful.

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