Data and Analytics with Darek Cieslinski

Data and analytics play a crucial role in today’s data-driven world. From powering business decisions and driving innovation, to improving customer experiences and enhancing processes, the influence of data can be felt in almost every aspect of modern society.

As the head of Data & Analytics Innovation at Prudential Assurance Company Singapore (PACS), Darek Cieslinski brings a unique blend of strategic thinking and technical know-how to the table. He and his team have helped transform data into a strategic asset, turning complex numbers into actionable insights.?

Q: What do you do on a day-to-day basis?

Darek: My team harnesses data, analytics and technologies to solve business problems in a new and innovative way. We also ensure that our investment in data and analytics value adds to our customers and meets business objectives.?

Q: What’s something exciting you’ve worked on??

Darek: Last year, a key business focus area was to protect families according to their needs. ?Using network and graph analytics, my team analysed the social networks of over 1 million customers to better understand them. Through this experiment, we were able to predict what is the size of the family, how many generations live in a household, and more. These insights were used to inform our product and marketing strategy to better serve our clients.

From the get-go, we worked hand in hand with the Customer and Distribution teams to ensure that the insights are actionable from the business perspective. Close collaboration between the Analytics and Business teams is key to the success of any project, and I’m proud that we were recognised for our innovation in uncovering customer insights.

Q: How does your work align with Prudential’s goal to help people get the most out of life?

Darek: Analytics helps us understand our customers and business better. Equipped with insights, Prudential can provide personalised products and more informed advice to our customers to help them protect their health and wealth.?

Q: What do you enjoy most about working at Prudential?

Darek: There are plenty of opportunities to make real positive impact on our customers' lives and transform Prudential into a future-ready organisation. There is no shortage of interesting challenges particularly in the analytics and technology space as part of our digital transformation. Being a part of this transformation journey is both exciting and rewarding. Also, Prudential truly recognises innovation!

Q: One last question. How do you pronounce your name?

Darek: Just call me Darek. No need to use my surname as I prefer less formal communication. It’s a bit of a tongue twister for non-Polish speakers!