Data...

Bad data leads to wrong conclusions and decisions. Quality data leads to good decisions, low costs, right targeting, etc.

But the question is how can you determine as a leader if data is Good or Bad?

Let's begin with what constitutes high-quality good data:

1. Accuracy:?Data with no errors or outdated information, redundancies, or typos
2. Completeness:?Data with no missing fields, values, or incomplete information.
3. Relevancy:?Data that's helpful for your set goals
4. Validity:?Data that's verified and validated and therefore trustworthy
5. Consistency:?Data that remains consistent and aligns with your format
6. Real-time:?Data that's updated consistently and regularly

High-quality good data is a prerequisite for effective market intelligence.