The Dark Truth Behind Twitter(X) Under Elon Musk's Rule

In just a few short months since Elon Musk's acquisition, X(formerly Twitter) has undergone a series of transformations that have set it on a path distinctly different from its previous trajectory. From content changes to platform functionalities, we explore the new face of X and what it might mean for its future.

Many Twitter enthusiasts are noticing changes to elements that contributed to the platform's appeal: its recognizable character, its prominence, and its informal tone. While there might be benefits or enhancements to come, it's essential to remember the close relationship between the product and its brand identity.

Altered Content Landscape

Historically, X was a haven for news outlets, journalists, and influencers to disseminate information, discuss global issues, and engage in heated debates. However, since Musk's takeover, several prominent news organizations have departed, questioning the platform's viability as a credible news source.

Engagement and Reach Dynamics

The new changes have directly impacted user engagement and reach. With modifications in the platform's algorithm, some users report increased engagement, while others lament the loss of their once wide-reaching tweets.

Since acquiring Twitter, now known as X, Elon Musk has been promoting the idea of charging users for verification as a method to combat bots. Musk introduced X Premium, an enhanced paid service costing $8 a month in the US, offering features like longer posts and greater platform visibility. Musk stated, "A bot costs a fraction of a penny" to create, but even a minimal charge would significantly deter bots, emphasizing, "This is a longer discussion, but in my view, this is actually the only defense against vast armies of bots." However, he's also considering a more affordable tier. Yet, transitioning X behind a paywall might jeopardize its user base and consequently its main revenue stream from advertising.

The Case of the Hidden Headers

One of the most debated changes has been the decision to hide headers from article links, showcasing only the image. This change, while cosmetic, has profound implications. Without headers, users are more likely to share articles based on the attached image rather than the content's merit, potentially leading to misinformation or, at best, superficial engagement.

The Existential Question: How Long Will X Last?

With significant alterations to its core functionalities and the departure of key stakeholders, the question on many minds is the platform's longevity. While change can lead to innovation and growth, too drastic a transformation can alienate a platform's core user base.

Decoding Musks Vision

Understanding Elon Musk's vision for X can be as enigmatic as the man himself. Is he steering the platform towards a more entertainment-centric base, or is this a calculated strategy to redefine how we consume news and information? Given Musk's history of disruptive innovations with SpaceX, Tesla, and Neuralink, some believe these changes are just the beginning of a larger plan.

As we navigate this new era of X, the onus is on us, the users, to adapt, question, and shape the platform's future. While the changes may be polarizing, they underscore the evolving nature of digital spaces and our relationship with them. One thing's for sure: X is not what it once was, but only time will tell if that's for better or worse.

I have personally been using Twitter(X) for the past decade and no longer feel the same love and trust for the platform as I once did. My overall engagement and growth have faltered dramatically, the content on my feed isn’t what I want, and more importantly, I find it harder now more than ever to trust what's being published on the platform itself. I guess for now, we watch, tweet, and retweet as the story of X unfolds.