Dark Social

What does dark Social mean?

Dark social?is a term used by marketers and search engine optimization (SEO) specialists to describe website referrals that are difficult to track. ... Most often?dark?traffic is the result of people sharing website links through email, text messages and private chats.

In other words, you want to stress the exclusivity of any content you share via a subscription.?

It's no accident that email marketing has retained its value over 20 years when there have been multiple social media *experts* proclaim its death. It still delivers $40+ USD for every dollar spent. Even when creating campaigns using chatbots on Facebook or push notifications, the first thing on the agenda is capturing that unique email address that validates the subscriber. My company has been an ESP (Email Solution Provider) since 2001. It's been interesting to watch how the more things change, the more they stay the same.

And while driving subscriptions to exclusive email content is powerful, it doesn't tell you who those anonymous website visitors are that are so kindly sharing those website referrals...until now! We launched Lead Sherlock (leadsherlock.co) because it can tell you those anonymous visitors are with about a 30% success rate and it's the perfect complement to Venntive.

What does that 30% success rate mean? Well, research tells us that 95-97% of website visitors remain anonymous. Lead Sherlock identifies up to 30 of those visitors and provides their names, emails, phone numbers, LinkedIn profiles, companies, and much more.

We thought it's the perfect complement to Venntive. So, schedule a 15-minute phone call and I'll tell you why.