The Dark Side of Sending: Sendoso Solves THESE Marketing Headaches

Introduction:

Sending platforms like Sendoso are excellent tools that help marketing teams execute campaigns at scale like Terminus' custom gift campaign that influenced $5.5M in pipeline. They also help Sales teams send meaningful one-to-one gifts that set meetings like Tipalti’s SDRs, who influenced $3M in revenue with branded gifts.

We’ve mentioned it, preached it, and posted it. But we’ve rarely mentioned the real problem that Sendoso solves… the DARK SIDE of sending.

I interviewed Marketers on Zoom, LinkedIn messages, and Slack to learn about their struggles before Sendoso and what I learned will shock you.?

TLDR;

• Over cluttered swag closets
• Spending 3+ hours/week on packaging?
• Lugging boxes to the UPS store and waiting in line
• Complicated international codes/international tracking nightmares

Scary supply closets:?

The Marketers I interviewed for this story painted a spooky picture of cluttered swag closets, overflowing branded mugs, and digging through piles of junk to find tape dispensers.

Swag closets are usually managed in tubs by people who have more important things to do than organize this year’s stress balls and breath mints.

Picture yourself, an ambitious Marketing professional who just hosted one of the most successful virtual events of your career. You rush to the swag closet to start shipping follow-up promotional items and you walk into this (picture below).

Scared yet? We’re just getting started.

3+ Hours/week on packaging

You made your parent’s proud with that Business Degree and you have Marketing ideas that are going to change your company forever, and then the world.?

You plan events and webinars that get great attendance. Outbound campaigns that flood your Sales teams with leads. And everybody loves the jacket you ordered for the employee onboarding kit.?

But at what cost??

3 - 5 hours a week spent digging through the closet for tape dispensers and boxes, copying and pasting addresses from an excel sheet that the summer intern put together for you, and worst of all… (see next).

Lugging boxes to the UPS Store

After you already spent hours prepping webinar follow-up marketing kits for your soon-to-be customers, you’re only halfway there.?

Time to load them up, one by one, and drive to USPS or UPS and… wait in line!

You can’t wait to see the results of this campaign that you spent weeks on. You can’t wait to see the look on your Manager's face when the qualified leads come in. But instead, you’re in line at UPS, hopelessly scrolling through Facebook and watching the clock tick away.?

Complicated International Codes/International Tracking Nightmares:

HS Codes: The Harmonized System is a standardized numerical method of classifying traded products.

To ship things overseas you have to accurately classify your product. If there’s a mistake, it doesn’t ship and could never be seen again.?

On top of that, the items are hard to track. Making it impossible for your Sales team to know when to follow up with your leads.

Solution:

But there is hope. Sendoso will help you...

• Ditch the over-cluttered swag closets: With Sendoso, your items are stored in our warehouse and managed virtually from the platform.
• Cut down on manual tasks: When you're ready to send, our tech takes care of Address confirmation and shipping labels. Our team takes care of the rest.
• Never wait in line again: Ship items to your recipient's address with just a couple of clicks. Packaging is customizable and includes a handwritten note.
• No more HS codes and losing packages: Our tech automates HS Codes and tracks shipping internationally. When an item is received overseas, your team is notified for timely follow-up.

Long story short: Sendoso automates THAT.

Final Thoughts:

• Spend less time in the swag closet and more time changing the world, one campaign at a time.
• Check out this post on how your Sales team can use your campaigns to set meetings and convert your leads.
• Are you in sales? Wow, can't believe you made it this far. Let's chat about how your team can utilize Sendoso for one-on-one sending that drives meetings.

To learn more, email me at [email protected] or book time with me?using this link.