Dare To Lead With Passion!

"We bravely and ambitiously push for team-success everyday, performing as if it were our final day to achieve, to succeed."

pas?sion Pronounced [pash-uhn] noun 1. any powerful or compelling emotion or feeling, as love or hate. 2. strong desire to succeed, today and everyday.

Remember passion? Those of you who run fast and hard through sales, marketing and operations know, realize and enjoy our votary to ensure successful market leadership. Of course through our hard toil there are times when we are neither predator nor prey to mammoth Titan brands. Our sales and marketing asset dollars are often paltry versus the mighty big, our human resources dampened by a lack of deep investment pockets.

Sometimes along the way we are market larruped, feeling competitively down trodden based upon weak market share, poor brand recognition, sluggish shelf pull. But always together we are hungry, wide eyed and hyper-prepared to build a market, create a valuable brand: earn the right and trust to push and pull through retail partners next to viceroy market share leaders.

We pine and swing hard together as one team to become a new market leader. It’s our passion in congress with our refulgent demand to succeed, to stretch that garners positive results. It was and continues to be all about the passion to make or take a market as one focused team.

Sill the fierce hard work of earning a sale is kinetically fragile but hungry hearts declare: “let’s dare to lead, together.” Our most competitive and recognized market weapon: our unyielding, unstoppable passion.

I was and continue to be privileged to lead passionate team-professionals against formidable market Titans. The following 10 Green Reign Leadership ultimate leadership principles are designed to strengthen forecasts, determine team success, ensure market making advantage especially in 2016:

Organizational Leadership: Human capital is your company brand, your most profitable pool of opportunity. Your team is responsible to articulate your brand promise to consumers, to your channel partners. When defined, your product strategy must be your breathing-brand-sales-engine, tuned and focused to make a market. Build a leadership concord that runs faster, smarter and longer than your competition: designed to profit through the sweat of opportunity.

The Dignity of Knowledge: The shared knowledge of market opportunity, buyers, competitive products, research, competitive pricing and channel strategies are essential. Knowledge must be shared, serenaded, challenged and supported through your brand, through every team member.

Sales & Marketing - One Plus One Equals Won: Product and sales management need to be united as one, not two. The 4 P’s of the business (product, placement, pricing and promotion) need to be clearly assigned. Placement and promotion is the core assignment of sales while product and pricing is “owned” by product management.

Creativity and Imagination Allows You To Escape the Predictable: Be aggressively creative through your product disciplines, channel promotions, advertising and selling advantages. Let your competitors be metaphoric regarding their products and brand. Be highly brand creative in the language of amplifying emotional capital, your price to value proposition. Don’t sell the cold plastic and steel, sell the dream.

Passion Beats Pressure: Passion, you either have it or you don’t. You can’t teach, lease, rent or fake passion. A person with genuine passion can be seen coming from a mile away, have an unparalleled grasp of the issues and they emanate: “fire in the belly, vast personal energy, company excitement with the will, the need and means to succeed.”

Forecast and Grade Your Vision: Be 100% transparent. All good, bad and new opportunity news should be daily shared with the team enlisting respect and trust for course corrections, for team celebration.

Stimulate Your Competitive Advantage: Reveal, crow, flex and exercise your competitive advantages. Reveal and pylon them through each and every touch point of your product and sales triggers to garner: “attention, interest, conviction, desire and demand for purchase.”

Act Like The Leader To Become The Leader: Excellence in leadership is defined by comported discipline. It is never good enough to have a great product, valued brand. It is competitively essential to aggressively give back in service to your key channel partners, to consumers, by caring about their success, their happiness. If you want to be the leader, act like the leader.

Hire Thy Hero’s: Human capital is your brand, your future. Measure your new hires early and often through their: 1. experience 2. business judgment 3. critical thinking 4. sales motivation 5. sales comprehension 6. passion to succeed 7. demand to team up 8. trustworthiness. Hire thy hero’s and leadership will be pushed and pulled to be stronger as the team leader.

Care About Your Customers And They Will Care About You and Your Team: When you prove to your retail partners through actions and reactions that you care about their margin pools for success, they in turn will declare and act upon the same for you, for your brand, for your business. Same holds true for consumers.

Leaders respect competitors and emphatically study their advantages and disadvantages to build their teams competitive advantage. Leaders assiduously enlist creative thinking in all they do, in all they touch. Leaders know they must “earn the right” to sell a team member, a customer. They must also earn the right to be the team leader. Brave and successful leaders don’t need to declare themselves, they simply “dare to lead” their team. 2015 will be won and lost through the power of smart organizational leadership; through the stimulating advantage of passion recognized and market achieved by your team. Through the fear and heartfelt passionate determination to prevent a painful final day, always lead with passion! Green Reign Leadership at Amazon