DAN'S WINE BLOG- CLEAN & GREEN
Dan Traucki MWCC
WINE ASSIST P/L Freelance Wine Journalist. Also facilitating the export of Australian Wines to the world.
Friday, April 29, 2022
In a recent blog I was banging on about the meaninglessness of “clean” wine and how it is often used deceptively. Well it seems like I am not the only one concerned about it. The US Alcohol and Tobacco Trade and Tax Bureau (TTB) has just jumped on the bandwagon.
Whilst not a legal ruling (at this stage) they have said of the term “clean wine”:?“We would consider those claims to be misleading health-related statements.”??They go on to say:?“consumers should not interpret the term as meaning that the beverage is organic or has met other production standards set by TTB”.
So at least in the USA people will have to stop using this misleading tag on their wines or at least be significantly more creative as to how they use it, or else face action from the TTB – which usually results in fines that have a lot of zero’s in them!!!
Hopefully authorities in Europe and here will follow suit and we can see the last of this corrupt marketing practice. So that those who make the effort to be Organic &/or Biodynamic aren’t tarred with the same shonky brush as these spivvy ad men.
VIVE Le NON-CLEAN WINE!!!:??We have all heard of Pac-Man – the game, but who has heard of Packamama?
Packamama is the new trading name for Gar?on Wines – the clever chappies who came up with the flat/ovaloid plastic wine bottle that fits 10 bottles into a “normal” glass six pack box and that weights a gazzillion tonnes less, making them so much more environmentally friendly than ordinary glass bottles, plus the bottles are made out of recycled plastic!!
Yep, you have heard me bang on about Gar?on a number of times over the last 2-3 years, because I believe that they have the future of wine packaging sewn up for all wines other than those destined for long, long term cellaring.
Well apart from the name change, the reason I am mentioning them today is that they have just added Mo?t Hennessy (the French luxury mob) to their rapidly growing list of customers. Mo?t Hennessy have just unveiled their Galoupet Nomade C?tes de Provence Rosé in the Packamama POP (prevented ocean plastic) flat bottle. A first for both Mo?t Hennessy and for Provence. In another first, it is the first plastic wine bottle to be silkscreen printed. The POP refers to the fact that the bottles are made from recycled plastic salvaged from the shoreline and waterways.
Chateau Galoupet is one of only 18 Cru Classé estates in Provence. They are in the process of positioning themselves as the most eco-friendly wine producer in the region. They have started converting to organic practices, converting to a carbon positive winery, promoting bio-diversity and bees in the vineyards. Thus making the use of the Packamama low carbon footprint bottle a further step in this ambitious plan.
By the way, the Nomade retails for ￡25 in bottle shops – so no “cheapie” here.
It is expected that the Packamama wine bottle will be launched in Australia fairly soon – hopefully before the end of the year.
I can’t wait for this brilliant concept to come into practice here.
Well please have a great week, stay safe,?#chooseaustralianwine?and where possible enjoy?#emergingvarieties.?Cheers! Dan T
PS:?This month the affable Glen Green is celebrating 20 years of his excellent online,?Wine Industry Jobs. A service I used successfully a number of times over the years to find quality staff for my then clients.
The story of Wine Industry Jobs is interesting and can be found at the following links:
Website Links:??
Thanks so much for your continued kind words Dan, we're very excited to launch in Australia soon.