Dan’s Personal Injury Law Firm Got 10,646 Google Reviews (Here's How)

How Dan Newlin Got Over 10,000 Google Reviews for His Law Firm

One of the most important factors for digital marketing success is having Google reviews. Research shows that if your business can get over 200+ reviews for your business, you’ll experience a 41% revenue increase WITHOUT any additional marketing costs.

Dan Newlin, a personal injury attorney from Orlando, has over 10,000 reviews on his Google business profile. And it’s one of the key reasons his firm does 9-figures in revenue every single year. In this article, Andy Stickel, author of Five Star Attorney, reveals the secrets behind Dan Newlin's Google review success and you can create a repeatable system for your business.

Incentivize Your Staff

The first step that Dan Newlin took to get more reviews for his law firm was to incentivize his staff. He set quotas and goals for his team, and when they hit these targets, they were rewarded with vacations, bonuses, and promotions. This approach provided an incentive for the review to actually get left, which is crucial for any successful review campaign. While it's unethical to compensate clients for reviews, incentivizing your staff can help increase your number of reviews.

Start With the End in Mind

Dan Newlin's law firm has a start with the end in mind mentality. They focus on providing a five-star experience for clients from the beginning of the case. They go overboard on communication with the client, responding to emails, phone calls, and text messages in a timely manner. This level of communication ensures that the clients feel heard, and they know exactly what's going on with their case. Additionally, every client gets their respective attorney's cell phone number so that they can always be in touch with them. By focusing on providing a five-star experience, Dan Newlin's law firm sets the stage for clients to leave positive reviews.

Time Your Review Requests

Timing is key when it comes to review requests. Dan Newlin doesn't wait until the end of the case to ask for a review. Instead, he instructs his attorneys to ask for the review before the last meeting, and to ask the client to print the review so that they can bring it in to show Dan Newlin. This approach has skyrocketed the number of reviews that Dan Newlin's law firm receives. By asking for a review before the settlement check, the client is still emotionally invested in the case and is more likely to leave a review.

Use Reciprocity

Reciprocity is a powerful tool that can help you get more reviews. Dan Newlin's attorneys use reciprocity to encourage clients to leave a review. For example, an attorney might say, "Hey listen while you're writing that review, I'm gonna go ahead and try to get these medical bills waived, which is going to put more money in your pocket." This approach creates a sense of obligation in the client and increases the likelihood that they will leave a review.

Handling Negative Reviews

Negative reviews are an inevitable part of any business, including law firms. However, how you handle negative reviews can make all the difference. Dan Newlin's law firm has a strategy in place for handling negative reviews. They respond to the negative review and try to address the client's concerns. This approach shows potential clients that Dan Newlin's law firm takes client satisfaction seriously and is willing to make things right if there is an issue.

Conclusion

In conclusion, getting more reviews for your law firm requires a strategy that includes incentivizing your staff, starting with the end in mind, timing your review requests, and using reciprocity. Additionally, it's important to have a plan in place for handling negative reviews. By following Dan Newlin's approach, you can increase the number of reviews for your law firm, which can lead to more clients and increased revenue.