Danone India Launches AptaGrow for Redefining Toddler Nutrition Category
Danone India, with its objective ‘to bring health via food to as many people as possible, has taken a substantial leap in strengthening its toddler nutrition range with the national launch of AptaGrow. AptaGrow handles the nutrition needs of children in the age group of 3-6 years with 37 nutrients that include a unique blend of prebiotics which aid in better absorption of essential nutrients necessary to help in growth, brain development, and immunity. In addition to this, according to the research report of Astute Analytica , the India nutritional supplements market is growing at a compound annual growth rate (CAGR) of 10.7% during the forecast period from 2024 to 2032.
AptaGrow contains calcium and 100% milk protein to support height gain, vitamins A, C, and D to help immune health, and DHA, folic acid, iron, and iodine to help brain development, while the exceptional blend of prebiotics helps absorption of the necessary nutrients. This low-fat, chocolate/vanilla-flavored drink acts as an excellent option for encouraging overall healthy growth and development in children. AptaGrow stands as a testament to Danone’s dedication to increasing awareness regarding the significance of delivering sufficient nutrition, especially during the foundation years of a child.
“At Danone, we believe in obtaining health via food to as many people as possible. It is essential to have the right foundation in the early years of growth of a child. While all mothers desire to provide the best nutrition for their children, the nutrition must be well absorbed.
Based on an independent survey, 69% of mothers felt their children were not developing as per their expectation and 73% thought that poor absorption of nutrients results in poor development. Keeping this in mind, we are establishing AptaGrow which is scientifically created. It gives 37 necessary nutrients that have a special blend of prebiotics which aid in nutrient absorption and support child’s growth requirements", said Marketing Director, Danone India, Sriram Padmanabhan.?
The brand has also presented a first-of-its-kind tool – Aptagrow Growth Chakra, to assist mothers in measuring and understanding the holistic growth requirements of their children. This device not only measures the weight, and height but also immunity, brain development, and overall well-being of the child. Mothers will be provided with a free personalized diet schedule to manage specific growth requirements.
Danone requests caregivers, parents, and partners to enter its mission of encouraging a healthier India. With its holistic strategy towards delivering sufficient nutrition needs, the company desires to be available to every child across the country, confirming no child is left behind in acquiring necessary nutrition during their formative years.
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