The Danger of Copying Other's Success and Why DIY Business Development is a Bad Idea for Non-BizDev Professionals

Have you ever seen someone achieve success in a particular area and thought, "I can do that too"? While it's tempting to mimic others' success, it's crucial to remember that success isn't always replicable. Most often, we only see the result of someone's activities, and we don't witness the hard work, failures, and learning curves that went into achieving that outcome.

Therefore, blindly copying someone's actions without understanding their context and strategy can lead to disappointment and failure.

This is especially true in sales and business development, where founders, CEOs, and VPs who lack sales expertise and experience should not attempt to handle sales themselves. Many non-biz dev professionals mistakenly believe that business development & sales are just about pitching products and services and that anyone can do it with a little training.

However, business development is a highly specialized and complex field that requires a deep understanding of customer needs, market dynamics, and communication skills.

DIY business development is a bad idea for several reasons. First, it's not just about closing deals. It's about building relationships, solving problems, and creating value for customers. Non-sales and bizdev professionals may not have the necessary skills or experience to identify customer pain points, understand their needs, and communicate effectively with them. This can result in lost opportunities, failed deals, and damaged relationships.

Second, business development is a full-time job.

It requires constant attention, follow-up, and nurturing. Non-sales professionals who attempt to handle business development & sales themselves will be distracted from their core competencies, which can lead to subpar performance in both sales and their primary roles.

Third, biz dev is a strategic function that requires a deep understanding of market dynamics, customer behavior, and competitive landscape. Technical professionals who attempt to handle sales themselves may lack this strategic perspective, which can result in ineffective sales strategies and missed opportunities.

Therefore, tech guys should leave business development to professionals. They should hire experienced bizdev\salespeople or outsource sales to specialized firms. This will enable them to focus on their core competencies while ensuring that sales are handled by experts who can deliver results.

In conclusion, copying others' success without understanding their context and strategy can be a recipe for disappointment and failure. Many times it happened that professionals in one field who attempt to handle the business development process themselves are likely to experience subpar performance, missed opportunities, and damaged relationships.

Therefore, they should leave sales to the professionals and focus on their core competencies.

Remember, just because something works for someone else, it doesn't mean it will work for you.

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