Dal Chawal Vs Creme Brulee of Marketing

No Dal Chawal posts any where. So I asked a question. Does any one eat dal chawal any more? And the answer was an overwhelming yes. Every one eats Dal Chawal, its comfort food, its base nutrition, they love it and so on. Now this article is not about Dal Chawal and I am not a chef but #DalChawal stands for the simple hard working yet never talked about necessary stuff, important in our lives. It’s the 80 in the 80:20 rule and here is how. 

Us marketing folks know that 80% hard working sheer weight lifting of marketing and 20% disruption is success. If you don’t agree in principal then please think of the one person you know who buys 5 KG’s of Pasta and 500 grams of rice as their monthly home grocery. #DalChawal is an analogy for the basic hard working marketing which drives volume results, and keeps the wheels churning. Never has it been truer than in the digital advertising world. Here is a look at dalchawal in marketing and agency life. By the 80 – 20 rule here are a few cookbook basics for agencies brand relationships. 

#1 Fantastic Dal Chawal daily. A Brand needs their agency to be really good at flawless Dal Chawal every day and be talented enough to have great Crème Br?lée potential 

#2 Yes Dal Chawal can be creative. A Brands needs that extra décor, innovation, flavor and add ons to the dal chawal daily. It keeps the Dal Chawal interesting while it still gives the desperately needed nutrition. 

#3 No you cannot turn the Dal Chawal into Crème Br?lée. There should not be any ambition for that kind of sorcery from the agency or the brand.

#4 Crème Br?lée cannot compete with dal chawal for ROI. Come on! It costs 2500 bucks for a small 4-spoon cup. 

#5 If you pay for dal chawal then you will get dal chawal. No one is lucky enough for that kind of surprise at every meal.  

#6 If you want crème br?lée then you must have it. A delicious cup of the best kind of Crème Br?lée in the world. Getting dal Chawal on a Crème Br?lée order is just plain wrong. 

#7 If you must eat or make Dal Chawal daily have respect for Dal Chawal. Its serious business. 

#8 You cant eat DalChawal at the Bukhara every day. No one does that its financial suicide and gives you cholesterol. 

#9 If you make a mess of the dal Chawal don’t expect any orders for a crème br?lée ever. 

Over all Dal Chawal is not a trade off for Crème Br?lée. They exist in their own spaces. Each has a role to play.