DAIVID ?? Flamboyance #2

The Flamboyance #2

Welcome to those who have joined the Flamboyance since January. Eventful times. The UK's tech and VC sector breathes a sigh of relief at the HSBC rescue of SVB and football fans equally so as Match Of The Day returns to their screens. It's a funny old game.?

This is about #CreativeEffectiveness though, so on to the good stuff.?

Quickly, there's lots going on here:-

?- We're just finalising what we'll be doing at Cannes. So if you're going and want to talk about what creative effectiveness means and how we supercharge it, hit us up for a coffee.?

?- We're proud members of the IAB UK and we've published an article with them as part of their 'Perspectives on Trust & Effectiveness' series. Ian Forrester ?? , our CEO has penned a piece about combining human insight with AI. Here it is.

?- Look out also for a suite of DAIVID content all under the umbrella of the Academy of Creative Effectiveness (ACE - see what we did there?). As creative effectiveness grows as an area we are collating and evolving best practice.?You're already following us on LinkedIn so that'll be sliding in to your feeds soon.

?- NEW PRODUCTS ALERT: Our clients have asked for some specific products and we've created them. Firstly, one to improve 'bottom of funnel' ads. It's called PERFORMANCE because we're short on time and why make things complicated? Next, we've standardised our very popular EMOTIONAL POSITIONING MAPS. A strategic product to define where a brand sits in consumers' minds vs competition. With an all important roadmap to differentiation and ultimately, Creative Effectiveness. Ask us about those and more at?[email protected]?

Aaaand there's the segue into a few morsels that we've enjoyed...

READ: How Emotions Are Made

We've known that consumers' emotional responses change over time. As part of our Academy of Creative Effectiveness, we're always learning and Lisa Feldman Barrett's book has made us think and advise our clients accordingly.

Take me to the Wired interview...

LOOK: New TikTok Ad Content Insights

TikTok turns up in our client conversations a lot. Mainly as it's a new type of content and tough to get right. A new addition to the Insights Centre lists trending products. Handy to see what's happening in your sector.?

Show me the TikTok knick knack...

SHARE: We Made A Lookbook

'1 pager' sounds so boring. That's why we called it a 'lookbook'. Jargon free & designed for you to share with folks in your organisation.

Clickety-click. Sharey-share...

A 'Flamboyance' is the collective term for flamingos. Cool, right? Stick around and be flamboyant, too. Loads more where this came from.

Don't forget to forward on to people you think this might be useful to.

#WeBringTheWhy Find out how [email protected]

See ya!

DAIVID