DailyPay: Earned Wage Access Empowerment Messaging via Pendo

In today's fast-paced world, financial flexibility is essential for individuals to meet their immediate needs and build a secure future. Traditional payroll systems often create a lag between work performed and wage payments, leaving employees facing financial challenges between paydays. With the emergence of innovative solutions like Earned Wage Access (EWA), companies like DailyPay are revolutionizing the way workers access their earnings.?

This article explores how DailyPay ’s Voice of Customer (VoC) organization utilizes the strength of Pendo.io , a product experience platform, to communicate important information about EWA benefits to customers. Furthermore, as a timely example, we delve into the recent Nevada State legislature bill SB290, which has paved the way for enhanced regulation of EWA providers. DailyPay has proactively embraced these guidelines to empower residents of Nevada with improved access to their hard-earned wages.

So, what was this Nevada bill about?

Recognizing the importance of protecting workers' rights and ensuring fair practices in the EWA industry, the state of Nevada introduced the legislation bill SB290. This bill provides regulation of EWA providers, establishing guidelines and safeguards for employee access to earned wages.

Why was this bill so important to Nevada residents and why did it need communication?

DailyPay proactively implemented the guidelines outlined in Nevada's SB290 legislation, which ensured enhanced earned wage access to DailyPay customers in the state. By adhering to these regulations, DailyPay ensures transparency, fairness, and compliance with the law while continuing to provide seamless access to earned wages for its members in Nevada.?

Of course, such a positive change needed communication with existing Nevada-based customers.? To facilitate this, the VoC team utilized Pendo Guides, a Pendo Engage feature.

Pendo Guides refer to a component of the Pendo platform that provides interactive walkthroughs, tutorials, or step-by-step instructions to help users navigate and utilize a particular software or application.?

DailyPay uses Pendo Guides to improve customer onboarding, provide assistance with new features or updates, or enhance overall customer experience by providing contextual help and guidance within the software interface.?

In the case of the new Nevada rules, the message that was targeted to existing Nevada-based customers looked like this example below:

The benefit and positive result of the communications to DailyPay’s customers in the state of Nevada were measurably impressive. In the first weeks since the announcement, we saw a 15% increase in access to the EWA benefit. This is a great example of a strong VoC function driving customer satisfaction and business value at the same time.

DailyPay's commitment to empowering workers with earned wage access has positioned the company as the leader in the industry. By implementing the guidelines set forth by Nevada State legislature bill SB290, DailyPay ensures compliance while providing Nevada residents with even greater access to their hard-earned wages. Through the innovative use of Pendo Guides, DailyPay and its VoC organization effectively communicated the positive changes resulting from SB290, enabling its customers to make the most of their EWA benefit on the path of financial wellness.

By Brittany Leventhal and Lars Wiedenhoefer