Daily Telegraph commits suicide
The Telegraph has started charging for what it calls 'premium' content. Is it anything you can't get elsewhere for free ?
Nearly.
It's racism is certainly worth money to many people, but the Daily Mail does racism far better and skillfully blends it with pictures of young girls wearing just enough to avoid prosecution for child pornography.
It's slavish devotion to the equally doomed Church of England no doubt will keep a few older and less educated readers, but will they pay for news that dodges the widespread sexual abuse that is on the only real news about Christian churches ?
It supports Brexit, but so does every paper except the Guardian, so there's nothing unique there worth paying for.
It's policy of replacing journalists who have a clue with cheaper ones is the sort of thing 2nd rate accountants love. Each replacement has no observable effect, since it takes time for readers to drift away, so they do it again until you have a few heavily photoshopped old friends of the editor as 'columnist' heavily 'assisted' by cheap newbies, relying on heavy search optimisation for hits.
Hits don't translate to sales. This never happens. Ever. That's why there are ads.
There is a saying that in a relationship there is someone who loves and someone who is loved. That's the Telegraph and Apple, as well as the infamous blanking of bad news about HSBC. Acting as PR for HSBC and Apple brings in a little advertising that will evaporate quickly as reader numbers plummet.
Telegraph readers are old and getting older, the sort of people who don't buy much of anything online, reckon they'll pay for the Telegraph ?
No.
We know this because they've had the "opportunity" to do that for years, but despite relentless plugging very very few have. And in those years the demographics have got even worse for the Barclay brothers who own it.
Seeking Non-Executive work
8 年The DT does no support or condone racism of any sort. Utter tosh.
Seeking NED/ Part-Time Advisory roles within start-ups and ethical companies | Experienced Programme Manager | Technical Development Specialist | Here to support, listen… and challenge | Do you need my help?
8 年I used to read the Sports section as they have columns by Greenwood and Moore both of which are now Premium. So now I read the Guardian.
Grammar police - 'its' not 'it's' (twice)
Retired - former Global Refining & Chemicals Market Lead at Honeywell Process Solutions
8 年comment all you want on the paywall, but what is this smear and rubbish and generalisation in the original post? discredits the poster's intent. Stick to a point and mske it . don't deviate.
Senior Interim Communications Executive
8 年FT and Economist have content worth paying for. Telegraph - I read the 6 free articles I have each month and then forget about it for a month as they didn't add much value. Treat is the Sunday paper but only for sports supplement!