??? The Daily Sales Leadership Edge

Are Your Sales Managers REALLY Coaching, or Just Managing?

Most sales managers think they're coaching. The truth? 47% of sales managers don’t effectively coach their reps. And that’s a costly mistake.

Companies that take the initiative to assess coaching effectiveness experience 28% higher win rates, yet many organizations still rely on gut feeling rather than data to evaluate their managers.

The biggest mistake sales leaders make is assuming coaching is happening just because managers are having conversations with their reps. Talking about deals isn’t coaching—true coaching is about skill development, accountability, and long-term growth. Without structured assessments and feedback, you're flying blind.

I’ve seen too many sales organizations leave millions on the table because they never take the time to evaluate whether their managers are truly coaching—or just managing the day-to-day. The harsh reality? If you're not measuring coaching effectiveness, you're guessing at performance outcomes.

At STAR Results, we help sales leaders take the guesswork out of coaching by providing proven tools to gauge your sales managers' effectiveness, identify gaps, and implement strategies that lead to real results. Our ???????????????? ?????????????????????????? ????????????????? allows you to benchmark performance and develop actionable improvement plans tailored to your team.

So, are your managers coaching for success—or simply managing tasks?

Let’s discuss in the comments—what challenges do you face in assessing coaching effectiveness?

Be BOLD!

Steven

If you want to gain clarity and empower your managers to become true sales coaches, DM me for a FREE copy of my eBook: How to Develop a Team of Master Sales Coaches.