Daily Pulse: The Business of Syrian Migrants, iPhone 6S Pre-Orders on 'Record Pace', NBC to Schwarzenegger: 'You're Hired!'

“The Business of Migration”: It isn’t exactly about profiting from human tragedy — in this instance, the huge movement of humanity from Syria into Europe — but rather a textbook application of one of capitalism’s key dynamics: finding and addressing need, and incentivizing the market.

Still, it’s a sensitive subject that Anton Troiasovski in Vienna, Manuela Mesco in Lesbos, Greece and Simon Clark in London have tackled for The Wall Street Journal, chronicling the big and small businesses — and the unlikely players — who are providing goods and services to migrants now that theses huddled masses yearning to be free have, for lack of a better phrase, achieved scale.

In many ways, private companies are increasingly defining the European migration experience. In some cases, the companies see potential to win favor with a future group of European consumers, a welcome jolt amid the Continent’s economic doldrums. In other cases, they are stepping in to help provide services that governments can’t or won’t. At times they have provoked protests from advocacy groups who accuse them of cutting corners in order to profit from human misery.

The businesses stepping in range from a souvenir shop on the Greek Island of Lesbos, which added food to its inventory to meet the needs of hundreds of new customers, to a private-equity firm in London whose holdings now tout a “promising organic and acquisitive growth potential” — the management of “low-margin” refugee camps.

This is only the beginning of this latest version of the business of exiles. The conflict in Syria has driven some four million people into refugee camps in surrounding countries, and this summer saw a surge of exiles making their way into Europe.

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Big Apple: The iPhone company says it's “on pace” to beat last year’s 10 million unit first-weekend record with the next gen 6S models unveiled last week.

But this may be — forgive me — and apple to oranges comparison because, as CNBC notes, Apple announced a 24-hour figure in 2014 and the “first weekend” was Thursday through Sunday instead of Friday through Monday (the Labor Day holiday). “So we don't know what the comp is,” tech analyst Walter Piecyk at BTIG told CNBC, “whether they have to wait through the end of Monday to find out exactly what the actual number is going to be.”

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You’re Hired: Arnold Schwarzenegger has been tapped as the next host of NBC's “Celebrity Apprentice,” the former Donald Trump vehicle perhaps best known for the signature line coined by billionaire developer — and leading GOP presidential hopeful: "You're fired!" Or perhaps that's the only thing the hit reality show is known for, since I dare anyone to name one former “winner” without looking it up or spending more than 15 seconds trying.

Still, AH-NOLD is a solid choice: He’s camera ready — to say the least — a brilliant businessman, accomplished showman and, as Michael Calia writes for The Wall Street Journal, “If anyone can nail a catchphrase, it’s Arnold Schwarzenegger.” Will his hook be the obvious choices — “You’re terminated” or “Hasta la vista, baby” — or what Eilyn Segura suggested:

(Also, major props to whomever wrote the WSJ headline, which begins: “It’s Not a Rumor.” I dare anyone to explain it without looking it up.)

My money's on the perpetuation of “You’re Fired,” which will strike all kinds of new terror when delivered by a steely-eyed former Mr. Universe with a clipped Austrian accent. Have a field day in the comments, please.

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Cover Art: A burned truck and structures are seen at the Butte Fire on September 13, 2015 near San Andreas, California. California governor Jerry Brown has declared a state of emergency in Amador and Calaveras counties where the 100-square-mile wildfire has burned scores of structures so far and is threatening 6,400 in the historic Gold Country of the Sierra Nevada foothills. (Photo by David McNew/Getty Images)