????? DAILY INSPIRO 050824:
That Builders Club spot for Apple took me by surprise – how compelling can a product launch video truly be? But I found myself replaying Julien Simshauser and team's expansive explainer over and over just to LISTEN to it all. Perfect that the sound design is so on point for a product trying to differentiate it's audio capabilities. That's not to say the visuals don't stack up either, because they do – it's so rare that anything can hold an audience's attention for 5 seconds, let alone ONE HUNDRED AND FORTY.
So many great moments, from the speaker wall, to the crumpling and swooping papers, to that mic drop. Definitely find some time to get cozy with this one and study all that it's got on display.
Sometimes you see something and it's so good that it almost lulls you to sleep and you click past it – but thanks to Agustin Eguia sharing the BTS shots of Albin MERLE 's fantastic magic trick of a piece, I didn't miss it a second time. How often have you seen this incredible of an emulation of live-action timelapse in CG?
From the motion blur to the micropops that happen on a set to the hypnotic stop-motion tactility of seeing a movement brought to life, this is one magical masterwork that you truly need to see to believe.
Speaking of stop-motion, anyone daring to try to pay homage to AKIRA, and in painstaking stop-motion no less, goes straight to the top of my inspiration list. I feel like there's so much room for motion designers to study what stop-motion excels at; physical tactility, animation with rock solid sense of weight, knockout compositions, lighting full of intent, and inventiveness when it comes to "effects" that aren't reliant on out-of-the-box Effects.
Look at that smoke peeling off the tires. The bent distortion of the globe in the "glass". Using forced perspective (and breaking the puppet!) to exaggerate the frame. The little cross-legged keel over as the door shuts.
It never seizes to amaze me how malleable and transformative the Turtles continue to be – maybe no IP other than Batman has seen as many incarnations that are as wildly different in terms of stylization yet still ring true to the spirit of what keeps fans coming back for more. And I don't know if I've seen Donnie more impressively animated then in this great test that combines all of the Spider-verse inspiration we know and love along with tried-and-true silky smooth Disney-inspired all-on-ones timing and spacing.
There's even some of those subtle textured timing holds you get in classic 2D fighters in the hits alongside some clean and simple 2D effects.
Flip through this one forwards and backwards a couple times, friend-o's.
I came across Felipe's work while researching all things BRAWL STARS and his work keeps coming across my timelines at just the right moments – I love, love, love how much process he shares, especially when it comes to seeing how he approaches roughs, breakdowns, tie-downs and clean-ups.
The differences between those phases can really be a black box to motion designers trying to understand more about how traditional animation works in modern pipelines – and I've been eying Felipe's Patreon as it looks like he goes even more in-depth over there.
That does it for today's Inspiration – let me know what you think of these more in-depth deep dives. I'm thinking they're perfect to get over those middle-of-the-week blues ????
3D Character Animator | Feature and TV | Maxon Cinema 4D, Adobe Suite
10 个月Agreed, the ninja turtle animation is dope.
Founder @ oddbeast.tv OddBeast is the uncommon studio that's never not moving — creating stories that perpetually resonate between leading brands and their consumers.
10 个月Man, the 2D-ness of that 3D Turtles animation is chefs kiss. ??????