The Daily Dose of Digital - 07/07/22

So, for those of you new to this newsletter, which will be ALL of you, welcome! I've tried posting these quick snippets of digital news daily as a 'Document' to get that snazzy slideshow carousel on the go, but with LinkedIn favouring other methods lately to generate engagement, I thought 'what the heck' and started this as a newsletter.

The instant regret at framing this as a daily update is real. BUT, there is enough digital news and info out there to share something every day, so let's see how this goes. If I can commit to an hour in the gym every morning, I am sure I can find the time to share some top digital tips, platform news and updates with you all.

As Head of Digital at Wonderful (a digital marketing and creative tech agency), it's important I'm keeping abreast of the latest trends and changes across all major digital platforms and channels - so hopefully these very short and snappy updates will help you to stay on the pulse too!

I'd really love to start to build a conversation around these topics - so if you've got a comment or an opinion, don't be afraid to share it (unless it's offensive, obviously keyboard warriors and trolls can just get in the bin).

Today's Daily Dose:

"Reel" in, see what I did there?

The growth trajectory has been steep and whilst Meta's platforms flounder, they're continuing to take advantage.

I had to read this stat a few times. I guess this makes sense based on typical CPMs, but the figure is still staggering.

We've enjoyed running some awesome awareness campaigns for clients this past few months, and can't see demand for TikTok ads dwindling any time soon. What do you think about TikTok as part of your digital strategy? Drop a comment.