Daily Ad Brief - Pain Points of Digital Media Ad Brief

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When looking into the biggest pain points when it comes to purchasing Digital Media, there are consistencies. For Steve Thomas , CMO of SAVKAT INC it is Accurate blended attribution. "Targeting and attribution are the biggest pain points," said Steve Tate Founder and Chief Creative officer at Rank & File: Performance Marketing & Creative Development . "Inconsistent results from various targeting measures, and unclear attribution since iOS and ATT (app transparency tracking) have hands down been the biggest issue in buying digital media".

Much of the pain seems to come from transparency and attribution and the unknowns that are out there with a cookieless future. We surveyed over 50 digital media experts and identified their pain levels with purchasing media and wanted to share out findings with you.

Thanks to the following media experts for participating in our Ad Brief: Kassie (Kasandra) Meiler Rocco Del Greco Matthew Mader Cassie Rice Tracy Chapman Marketing , Russ Macumber Olivia Devereux Jasmine Hippe ??Bobby Harris Margaret-Ann Leavitt Robert Royer Yeliza Centeio Terry McGinnis Bobbiette Swanson, Career Coach Erin Goodman Olivia F. Scott Kim McCumber Jeff Ratner Jeff Swartz Tony Stanol Brooke B. Sellas Peter Geisheker Aaron Watters Erin Mullaney Christina Daves TJ Murphy Reid Carr Brandi Bashford Jackson Eric Nelson Michelle Sargent Jeffro Patrick Sullivan Kristen Townsel ? Anindya Ghosh Larry Brantley Mark Jensen Art Binder John Williams DAVID DRUCKER Brent Baltzer Natanya Wachtel, PhD. , Jonathan Silva Mandana Mellano Chris Lane Mary C. Michael Savino Michael Reardon Christopher Burnham Brittney Hendricks Maureen Williams Deven Patel . Joseph Federico Mark W. Westlake Tony Treser Sequoyah Glenn, MBA Chris DeMartine Michael Knight AJ Wilcox

If you would like to participate in a future brief visit https://dailyadbrief.com/pain-point-digital/