#DadLife & Digital Strategies!
Sullivan Social Media
With 20+ years of experience, Sullivan Social helps small businesses grow via social media, email, and SEO strategies.
As a dad of four (with three kids 10 and under), I've realized that juggling parenthood and social media marketing has some surprising similarities. Whether you’re navigating school runs or crafting the perfect post, these two worlds have more in common than you might think.
1. Constant Attention Required
Kids: There’s never a moment’s rest. The minute you think things are calm, there’s another request for snacks or a sudden mess to clean up.
Social Media: Similarly, your social media accounts need ongoing attention. Whether it’s a shift in algorithm or a new trend, there’s always something demanding your focus.
2. Patience Is a Superpower
Kids: You’d love for them to be dressed and out the door immediately, but you know it’s going to take time—and a few meltdowns along the way.
Social Media: Building a strong social media presence also takes time. Growth doesn’t happen overnight, and success requires patience, just like raising kids.
3. Flexibility is Essential
Kids: Plans? Forget about it! You might start the day with a clear agenda, but one small change throws everything out the window.
Social Media: Social platforms are equally unpredictable. A carefully planned post can fall flat, while a spur-of-the-moment one might take off. Being adaptable is crucial.
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4. Authenticity Always Wins
Kids: Kids know when you’re not being genuine. If you’re distracted or faking interest, they catch on quickly.
Social Media: Audiences are no different—they connect with authentic, human content. Don’t be afraid to show the real side of your brand.
5. It Takes a Village
Kids: Parenting is never a solo gig. Between partners, grandparents, teachers, and babysitters, it really does take a village.
Social Media: The same goes for your social media strategy. Managing everything yourself can be overwhelming. From content creators to analytics experts, having the right team by your side can make all the difference in achieving success.
Final Thought: Whether you’re raising kids or managing a social media strategy, consistency, flexibility, and a lot of coffee are key to success!
Pro Tip: Just like kids thrive on routine, so does social media. Keep showing up—your audience will thank you for it.
Until next time,
Peter Sullivan - Founder, Sullivan Social Media
#DadLife #SocialMediaMarketing #Fatherhood #Parenting #GrowthMindset #Authenticity #Flexibility