{D2C 100} Joker & Witch: New-Age Style

Joker & Witch is a new-age watch and jewelry brand for millennials and Gen-Z, offering minimal, unique, and trend-setting global styles at affordable prices. Its target audience is primarily women and men in the age group of 18- 35 years, residing in metros, tier-I and II cities.

Joker & Witch is an online first brand and currently only sells through its own website and a couple of online marketplaces like Myntra, Nykaa, Amazon, Flipkart, Ajio, etc. “We currently do not have any offline presence but intend to explore the same in the years to come,” Satish Singh and Maya Varma, Founders of Joker & Witch said.

The brand aspires to become a cult watch and accessories brand emerging out of India with a global presence in the next 5 years. “We have been growing close to 150-200 percent Y-o-Y for the last 3 years and we intend to grow at a similar rate for the next 3-5 years,” the Founders added.

Apart from introducing new collections in watches and jewelry going forward, Joker & Witch intends to launch new product categories in the coming months. “We intend to introduce new brands under the same parent company foraying into multiple different categories, thus creating a ‘House of Profitable D2C Brands’ in the fashion and lifestyle space,” Varma concluded.