{D2C 100} The Bear House: Effortless Men's Apparel

Men’s apparel brand The Bear House began its operations in 2017 and bases its core sensibilities on mastering elements of design in individual garments, keeping the look crisp, uncluttered, and effortless. Moreover, the team has the experience of manufacturing over 200 million shirts for some of the leading global brands before kick-starting The Bear House. Starting with men’s shirts in India, the brand has expanded its product portfolio.

“The Bear House intends to be a company that fully imbibes the ideals of ‘Make in India’, and at the same time bring a global outlook in both the quality and design elements. This ensures that the ever-growing youth of the country have access to affordable luxury,” said Harsh Somaiya, Co-Founder, The Bear House.

With an employee strength of over 50, the company has been extensively designing its own custom fabrics, selecting precise colors, patterns, and construction to achieve the ideal look, comfort, and feel. Also, the company uses computer-generated patterns, robotic fabric cutters, and technologically advanced machinery, with the hand-sewn assembly of products by experienced tailors.

“Our products are unique and aspirational because of the attention given to every little detail along the entire process. We spend a lot of time in the pre-design phase before we get to the drawing board. Thereafter it’s the tailoring, fabric selection, and the best of trims to complete creating a product that’s worthy of sporting The Bear House tag,” added Somaiya.

While the company has grown over the years, it was during the pandemic the brand introduced new products as per the demands of the market. It scaled its production, offering to have a wide range of loungewear, resulting in 2x year-on-year growth of its business.

The Bear Store’s marketplace growth contributed to 90 percent of its business which has been exponential, while customer growth on the website has been consistent since it started in the second half of 2021.?

With a vision to become an all-inclusive global fashion apparel brand, catering to the ever-changing fashion industry, the company aims to continue its aggressive growth trajectory. It aims to achieve growth in 3 phases; the marketplace where it will continue the same, the website where the company is focusing on scaling its business and sales, and offline, where the brand plans to slowly enter targeting MBOs in metros and later Tier II cities.