The Cybertruck: It's like a child drew it!
"I believe you have to be willing to be misunderstood if you're going to innovate." Jeff Bezos
Conventional vehicles have either a two-box or three-box design: a small box up front for the engine, followed by a big box for people and cargo, sometimes followed by a small box, the trunk or bed, in the back.
The two- and three-box designs share the small box in the front for the engine. Teslas don't have an engine in there so why not just make a one-box shape?
Yes, it is attention grabbing, and that can only bolster Tesla's fortunes. What's more, it is practical. It is easy to build cheaply and quickly with its simple folded shape. The shape maximizes interior volume and it is surprisingly aerodynamic, according to Instagrammer Justin Martin.
The Cybertruck's shape takes advantage of the freedom to deviate from the shape most vehicles have dictated by their internal combustion drive trains.
The eyes of a child
Many have remarked that the Cybertruck looks like a child drew it. After all, an adult would have the good sense to follow the established three-box pattern of existing pickups.
Innovation starts with looking at an established product or service with a naive perspective and ask why it must be the way it is.
It is said that innovation loves constraints. This is so true that sometimes we forget to examine the opportunities that arise when constraints are removed.
Learning and Development Specialist
5 年"Must it be this way?" is a beautiful question to ask as one sets the intention to innovate. I cannot recall where i heard the following idea, but it appears to align well the idea of constraints as opportunities. Too often, we are conditioned to view constraints as though they are compromises. They are not. They are sites for creativity. Reframe the constraint, it becomes an opportunity.