CyberTheory's Cybersecurity Guide
Welcome to CyberTheory's Weekly Roundup! Every week, we take a deep dive into topics that matter to cybersecurity marketers – topics including education and training, risk and threats, emerging technology, people and process, marketing and sales, new product reviews, and industry trends.
This week's blog post on Rational Marketing ??
Rational Marketing in Cybersecurity, by James Bone.
Our good friend has an active mind and is constantly trying to satisfy his intellectual curiosity - the key takeaway for marketers from the dilemma of choice faced by their prospect personas is an invitation to add true value.
The issues James cites around choice are very real: How your product will impact workload, both up and downstream, enhance performance for the business, and impact your customers' ability to maintain sustainable practices around it.
A focused brand story supported by a well-thought-out positioning and messaging platform will enable you as marketers to address these issues in ways that your prospect wants to hear and within a controllable context - as opposed to your sales force struggling with technical debt objections, for instance.
That brand story needs to validate your leadership position in the segment/category and cause your prospects to do a double-take on your headline. All of which you should do in advance of your go-to-market, so your qualifying teams can be optimally effective and as always, we are happy to help.
This week's episode of Cybersecurity Unplugged ??
Cybersecurity Unplugged is a CyberTheory original podcast where we dive deep into key issues and responses to current cybersecurity risks through the day-to-day experiences of information security leaders and solution provider executives. Then we unpack how marketers can use this information to position their product as a market leader, hosted by our very own Steve King.
领英推荐
The Nature of Application Code.?This week's episode dives into website and application code security with special guest, Rui Ribeiro, CEO and Founder of Jscramler, a bootstrap global business that serves over 43,000 customers worldwide plus the fortune 500.
Rui's top-line messaging and marketing material shows how he can protect applications against abuse, privacy tampering, and code theft, while still using enterprise-grade obfuscation and other self-defense techniques. Rui also weighs in on website protection, how using his material and product works to identify corrupt coding, and much more!
That's all for this week!
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Advocate of Identity Assurance by Citizens' Volition and Memory. Founder and Chief Architect at Mnemonic Identity Solutions Limited
2 年Thanks for referring me to this page. I wonder if you are interested to take up this kind of cyber issue - "Different “password-less” ?" https://www.dhirubhai.net/posts/hitoshikokumai_how-data-on-a-billion-people-may-have-leaked-activity-6952139125672026113-wAXW