CyberTheory's Cybersecurity Guide
Welcome to CyberTheory's Weekly Roundup! Every week, we take a deep dive into topics that matter to cybersecurity marketers – topics including education and training
Brand new research ??
CISO Engagement and Decision Drivers Study in partnership with Cyentia Institute!
CyberTheory's expert marketing team combined with Cyentia's world-class data scientists pored over ISMG's proprietary data, including subscriber interactions compiled over the last 17 years, to find and uncover trends - illuminating topics, formats, and titles most attractive to CISOs and other cybersecurity audiences.
Helping cybersecurity marketers engage CISOs and decision-makers in 2022.
Inside this report:
This week's blog post on Social Media Marketing
The Importance of Marketing Cybersecurity on LinkedIn and Other Social Mediums, by Chuck Brooks.
In today's emerging technological world, social media has become the way of doing business. The new paradigm is that digital outreach, marketing, branding, and thought leadership are integral to success. Digital platforms are becoming the main fulcrum for communications and branding right in front of our eyes.
In this blog post, Chuck Brooks shares his thoughts on this new digital world and how beneficial LinkedIn and other social mediums are for cybersecurity marketers. If you haven't taken advantage of social media marketing and branding, Chuck might show you what you've been missing out on...
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This week's episode of Cybersecurity Unplugged ??
Cybersecurity Unplugged is a CyberTheory original podcast where we dive deep into key issues and responses to current cybersecurity risks through the day-to-day experiences of information security leaders and solution provider executives. Then we unpack how marketers can use this information to position their product as a market leader, hosted by our very own Steve King.
Expanding Your Marketing Process. This week's episode explores the need for and use cases around systems and design thinking
As a pioneer of Think.Design.Cyber. who merged systems thinking feeding design thinking, Kale also discusses the growth of systems and design thinking through global challenges, marketers using systems and design thinking for creative solutions, and telling your systems marketing story in terms of what it provides and what outcome it creates.
That's all for this week!
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