Cybersecurity Marketers Mail #17

Welcome to the latest edition of your monthly LinkedIn newsletter from Bora: Cybersecurity Marketers Mail. Each month, we'll deliver to you our take on the latest developments from the world of cybersecurity marketing directly to your (virtual) mailbox. You can expect a recent blog covering an important cybersecurity topic, a B2B marketing tip that will prove beneficial to you, and other content that showcases who we are and what we can do.

AI Governance Regulations Tracker: 2025 Edition

AI's transformative power comes with challenges like compliance and trust. The AI Regulations Tracker 2025, developed by ourselves and our friends at Information Security Buzz, simplifies global frameworks to help businesses innovate responsibly. Download the PDF, here today and ensure you stay ahead of the game!

B2B Marketing Tip:

Examine Your B2B Customer Churn

B2B customer churn is the rate at which customers stop buying from a business over a set period of time. Looking into customer churn can help you understand why some of your former customers left and what you can implement to help retention. Below are some steps you can take.

1. Calculate your churn rate: Churn rate =?(Number of customers lost during a period?÷?Total number of customers at the start of the period) x 100.
2. Follow up on feedback: Have a method of collecting customer?feedback in place and follow up on any?issues raised.
3. Analyze churn: B2B churn research can help you understand why customers left and what you can do to keep them.
4. Prioritize customer relations:?Place a high value on turning relationships into partnerships by maintaining a primary point of contact and responding to customer needs. Don't be faceless!

Doing More with Less: Cybersecurity Marketing Insights for 2025

Digital marketing is undergoing a seismic shift. As new tools, trends, and technologies emerge at unprecedented speeds, marketing leaders are grappling with how to stay ahead. What’s more, budgets are falling, expectations are rising, and the market is more competitive than ever.

But don’t stress: we’re on hand to help you make sense of the cybersecurity marketing landscape and ensure success in the coming year and beyond. In this blog, Bora Director Joe Pettit explores some of the key takeaways from Censuswide’s recent Voice of the CMO report and how they can inform your cybersecurity marketing efforts for 2025, here.

Tassos Talks Cybersecurity in School

Our colleague Anastasios Arampatzis participated in two engaging awareness activities this month, representing the volunteer privacy group Homo Digitalis. Tassos visited two high schools in Larissa, Greece, where he discussed personal data, digital footprints, and the power of knowing your digital rights with pupils. You can read up on the lessons Tassos has learned from his school talks by following this link here to read a previous blog he wrote reflecting on his work.

We hope you enjoyed our latest newsletter and take the time to subscribe for more cybersecurity marketing content. If you have any queries, comments, or suggestions, please get in touch with us. You can message us right here on LinkedIn, on Twitter/X, or Facebook. Or contact us over at welcometobora.com.