Cybersecurity Marketers Mail #16

Welcome to this festive edition of your monthly LinkedIn newsletter from Bora: Cybersecurity Marketers Mail. Each month, we'll deliver to you our take on the latest developments from the world of cybersecurity marketing directly to your (virtual) mailbox. You can expect a recent blog covering an important cybersecurity topic, a B2B marketing tip that will prove beneficial to you, and other content that showcases who we are and what we can do.

What is Guest Posting in Cybersecurity?

Guest posting is publishing an article on someone else's website, but is it still as?effective as it once was? In this detailed article, Bora Director?Joe Pettit?guides you through guest posting and provides you with some important tips to help you get ahead of the competition, here.

B2B Marketing Tip: Start?Your 2025 Planning Now!

With many B2B’s closing over the Christmas break, some businesses will see a decline in business. While, in many ways, this is inevitable, there are some things you can do?now to get a great start in 2025!

1. Utilize December downtime: Settle on a strategy and confirm your campaign for January now so it can be deployed with a button click. ?Planning ahead now in the December downtime enables you to reap the rewards while your competitors are still shaking off their New Year's hangover.
2. New Year, new budget, new opportunities: Potential clients will return from their time away from work feeling buoyant and re-energized – but as we know from New Year Resolutions and health kicks, often, this boost doesn’t last for long. Capitalize on this time by scheduling client meetings in during this period to benefit from the positive vibes!
3. Review your 2024: During this quieter period is a great time to review your year. Evaluate what has worked and what hasn't, where?client?work that didn't materialize may be revisited, and what your goals are for 2025!

Free Trial Offer

Want to try before you buy? We’re so confident in our team that we offer all new clients a free 600-word test blog post on a cybersecurity subject of their choice. This trial can be?delivered within 3 business days. Visit our recently re-vamped homepage to learn more about what we offer and get yourself that?early present this year.

Essential Cybersecurity Acronyms & Definitions

Are you new to navigating the world of cybersecurity? This?cheat sheet of cybersecurity acronyms and definitions is a great place to start, as?Kirsten Doyle?details the key terms you need to know.

We hope you enjoyed our latest newsletter and take the time to subscribe for more cybersecurity marketing content. If you have any queries, comments, or suggestions, please get in touch with us. You can message us right here on LinkedIn, on Twitter/X, or Facebook. Or contact us over at welcometobora.com.