Cybersecurity Marketers Mail #10

Welcome to your monthly LinkedIn newsletter from Bora: Cybersecurity Marketers Mail. Each month, we'll deliver to you our take on the latest developments from the world of cybersecurity marketing directly to your (virtual) mailbox. You can expect a recent blog covering an important cybersecurity topic, a B2B marketing tip that we hope will prove beneficial to you, along with other content that showcases who we are and what we can do.

Better?Understand the Cybersecurity Skills Gap with?our Latest eBook

Bridging the cybersecurity skills gap is one of the most important and pervasive issues in the cybersecurity industry today.?To provide our readers with a greater understanding, we spoke to twelve cybersecurity professionals working in various positions within the industry to explore their thoughts on the topic.?Check out these expert opinions in our latest free eBook,?which is available to download right now!

Industry Insights?from our Director Joe Pettit

Bora Director Joe Pettit recently spoke with Shauli Zacks for a SafetyDetectives interview. Discover the common misconceptions, challenges, and emerging trends Joe identifies in the industry today. You can check out the full interview here.

B2B Marketing Tip: Brand?Recognition

It's important to ensure that your branding appears easily recognizable and consistent across all your B2B marketing efforts. Listed below are 4 essential areas for consideration:

1. Website: Your website is the digital face of your brand, and often the first time potential clients will come across you, so ensure your logo and typeface are consistently and prominently displayed in the design.

2. Social media profiles: Customize your logo and typeface to fit different social media platforms, but make sure it is still recognizable as your business.

3. Email marketing and newsletters: To stay on brand, use your chosen typeface for all email content. Incorporate your logo into images for both email and LinkedIn newsletters.

4. Client work: Incorporate your logo and typeface into presentations, eBooks, white papers, and any other material you produce for clients. Some of this?work can provide great examples to attract new clients.

Celebrating 6 Years of Homo Digitalis

Throughout the past years, Bora has been proud to support Homo Digitalis in numerous ways, and we couldn’t be happier to celebrate the successes of our friends at Homo Digitalis, who have turned six! Anastasios Arampatzis sat down with the founding members of Homo Digitalis to discuss their journey. You can find all you need to know here.

Reviewing PwC’s 2024 Global Digital Trust Insights Survey

In their recent survey, PwC stated that this year was ripe for several major cybersecurity shifts, “each of which could be disruptive on its own.” This comes on the heels of the statement that “this is likely to be a watershed year” and the revelation that over 30% of companies still don’t maintain a basic level of cyber defense. In this blog Katrina Thompson reviews some of those key disruptive shifts and what they will mean for cybersecurity. Click here to read the article.

We hope you enjoyed our newsletter and take the time to subscribe for more cybersecurity marketing content. If you have any queries, comments, or suggestions, please get in touch with us. You can message us right here on LinkedIn, on Twitter/X, or Facebook. Or contact us over at welcometobora.com.