Cybersecurity Marketers Mail #05

Welcome to your monthly LinkedIn newsletter from Bora: Cybersecurity Marketers Mail. Each month, we'll deliver to you our take on the latest developments from the world of cybersecurity marketing directly to your (virtual) mailbox. You can expect a recent blog covering an important cybersecurity topic, a B2B marketing tip that we hope will prove beneficial to you, along with other content that showcases who we are and what we can do.

Bob Covello: 2023: The Cybersecurity Year in Review (Part 1)

As you read along, see how much of it already feels like ancient history and how much of it makes you wonder where we are today, as well as what the future holds. While it is a serious and sometimes sobering exploration of the year’s events, we also hope that parts will make you smile.

Technology moves so rapidly, that one can hardly remember what happened over the course of a full year. In this two-part series, we thought it would be good to take a look back at 2023 to see if the threat landscape had any notable shifts.? We also wanted to see how the defensive posture has changed in the cybersecurity world. We will mention some of the more notable breaches and ransomware. What is Ransomware? Ransomware is a type of cyberattack in which the attacker infects a computer with malicious software that encrypts the victim's data. The computer usually becomes locked, presenting a... More attacks, but those were so numerous that, if you are a follower of such details, there are other sites dedicated to those events. Our aim is to review some of the other newsworthy cybersecurity events that took place over the year. 2023: The Cybersecurity Year in Review (Part 1) will guide you from January through until June.

As you read along, see how much of it already feels like ancient history and how much of it makes you wonder where we are today, as well as what the future holds. While it is a serious, and sometimes sobering exploration of the year’s events, we also hope that parts will make you smile.

January

January got off to a slow start, with no major events reported in the first half of the month.

Of course, the memory and after-effects of some of the notable attacks of 2022 were still stuck in our minds, and while we would like to think that the cyber-criminals were at the gym, diligently trying to keep their New Year’s resolutions of personal wellness, that quickly proved untrue, as mobile service provider, T-Mobile announced a breach of more than 37 million accounts. In late January, there was also a loss of 20 million records by a firm that enables people to perform background screenings on potential mates.

By the end of January, major “Tech Giants” had shed more than 40,000 jobs worldwide.? Other technology companies also made notable cuts to their staffing levels. While this was not specifically cyber-centric, it would be foolhardy to ignore the ripple effects in the cybersecurity community

February

February featured one of the big celebrations in cybersecurity: Safer Internet Day, which started in Europe 20 years ago, and is now observed in more than 100 countries.? This year’s observance featured relevant pre-recorded videos with experts from leading tech companies and nonprofits teaching about apps, issues, and how parents can help kids stay safe and thrive online. There was also a live virtual educational event for parents. Given the long history of this annual event, it is somewhat surprising that it is not more popular.?

Artificial Intelligence, specifically ChatGPT continued to dominate the international psyche.? Microsoft announced that it would incorporate ChatGPT capabilities into its Bing search engine, as well as its Edge browser. One could detect the faint murmur of a collective chuckle resonating within the cybersecurity community as they awaited similar announcements from America Online, and Ask Jeeves. When was the last time you used Bing as your preferred search engine?

February also saw the most devastating earthquake in centuries impacting Turkey and Syria. Cybercriminals wasted no time setting up fraudulent charities to take advantage of those who wanted to help the victims.

In the daily breach news, the tactic that is gaining popularity in the cybercrime world is to create “MFAWhat is Multi-Factor Authentication?Multi-Factor Authentication (MFA) is a robust security method that enhances digital identity verification by requiring users to provide multiple authentication mechanisms before gaining access to a system,... More Fatigue” through a method known as MFA bombing, whereby a targeted person is worn down by repeated MFA prompts.? Reddit fell victim to this, but it was quickly reported by the victimized staff member.? This emphasizes the need for companies to accelerate their plans to implement a zero trust architecture, as well as the need for more assertive awareness training.?

February wrapped up with a disturbing new twist in ransomware tactics. A ransomware gang now entices victimized organizations to anonymously share the maximum coverage of their cyber insurance policy.? The warped logic supporting this is that “Poor multimillionaire insurers will not starve and will not become poorer from the payment of the maximum amount specified in the contract, because everyone knows that the contract is more expensive than money, so let them fulfill the conditions prescribed in your insurance contract, thanks to our interaction.”

Few things are more distasteful than criminals wanting to be thanked for their part in the crime.? We could only hope that no one will take them up on this criminal collusion scheme to defraud the insurance provider.

To see the rest of part 1, which covers January through June 2023, click here.

B2B Marketing Tip: Build?an Effective 2024 Social Media Calendar

1. Analyze your current strategy - Audit and evaluate your 2023 performance.

2. Set objectives - Lay out what you want to achieve in 2024. Set goals based on metrics.

3. Establish a content calendar - Create a content calendar around key industry events, e.g., October being cybersecurity awareness month.

4. Create engaging content - Vary your content between text, audio, and video. Include polls and promotions to encourage engagement.

Building backlinks to improve ranking

Link-building campaigns play a crucial role in boosting a company’s SEO. They are essential for improving the ranking of websites and web pages and enhancing page and domain rating (DR). Come and check out our case study here to see how we improved the domain and page ratings of the Bora website by building backlinks.

Wishing all our Clients a Great 2024!

The entire team at Bora would like to wish all our clients?a happy and prosperous 2024!?Contact us today to discuss all your cybersecurity marketing needs for the year ahead.

We hope you enjoyed our newsletter and take the time to subscribe for more cybersecurity marketing content. If you have any queries, comments, or suggestions, please get in touch with us. You can message us right here on LinkedIn, over on Twitter/X or Facebook. Or contact us over at welcometobora.com.