Cyber Monday Blast ??Black Friday Countdown? Amazon Advertising Console ??

Hey Amazon Sellers!

Guess what? We're knee-deep in Q4 madness, and Black Friday is approaching like a turkey on a mission! It's our moment to sparkle like the glitter on a holiday sweater.

So, buckle up, because we've brewed up some tips to sprinkle some magic on your business moves. Time to sleigh those sales, folks! ??

Hot Take: The Keyword Rollercoaster????

Alright, buckle up for the keyword rollercoaster, because in the wacky world of PPC, good keyword research is the secret sauce – the peanut butter to your jelly, you get the drift.

1??Reverse ASIN Lookup

• Ever felt like a secret agent? Well, now you can be one in the Amazon jungle! Use tools like Cerebro to sneak a peek at your competitor's ASINs. It's like peeking at their diary but legal. Not all their search terms are gold, though, so put on your detective hat and manually sift through to find the gems.

2??Top Search Terms Report

• Enter the mystical realm of Brand Analytics to discover the holy grail – the list of top search terms on the entire platform. Just throw in the most basic keyword for your product and watch the magic unfold. Type "castor oil," and voilà – you might unearth treasures like "bulk castor oil" or "hexane-free castor oil." Abracadabra!

3??SQPR (Search Query Performance Rank)

• Another gem in Brand Analytics, the SQPR is like your keyword superhero squad. It not only reveals your top-performing search terms but adds a sprinkle of competition. You get to see your conversion rate doing a victory dance next to your rivals. Take notes, Sherlock!

4??Auto-Suggest

• Want Amazon to finish your sentences? Type your top search terms into the search bar and let the platform do its predictive text thing. You'll get 9 similar terms back – it's like a keyword brainstorming session with the algorithm. Keep going down the rabbit hole until you strike gold.

5??Harvesting

• Think of your auto and broad campaigns as keyword farms. They churn out a bounty of search terms monthly. Now, you can either be picky and harvest only the ones that bring in the bacon or go wild and grab anything you find relevant. It's like picking apples, but way geekier.

So, there you have it – the quirky quest for killer keywords. May your clicks be high, and your bids be ever in your favor! ???

??In-Focus: Start Planning for Cyber Monday?

• 1?? Early Discounts: Create buzz with exclusive early bird pricing for subscribers and loyal customers.
• 2?? Countdown Urgency: Use visually appealing countdown campaigns to highlight limited-time deals and drive customer action.
• 3?? Email Exclusives: Leverage your subscriber list with personalized offers based on preferences, boosting engagement and conversions
• 4?? Social Media Impact: Utilize social media for teaser posts, contests, and influencer collaborations to expand reach and foster loyalty.
• 5?? Collaborative Bundles: Partner with complementary brands for enticing bundles, offering added value and a holistic shopping experience.
• 6?? Flash Sales: Keep customers engaged with transient, significant flash sales, ensuring your website can handle increased traffic.
• 7?? Free Shipping Incentive: Boost order values by offering free shipping for orders above a certain threshold.
• 8?? Retargeting Ads: Bring back potential customers with retargeting ads displaying products they viewed, encouraging them to complete their purchase.
• 9?? User-Generated Content: Showcase positive customer reviews and user-generated content for social proof, building trust and encouraging new customers.
• ??Mobile Optimization: Ensure a mobile-friendly website with fast load times to capture Cyber Monday shoppers using mobile devices.

?? Meta's Amazon Integration: Seamless Shopping on Facebook and Instagram

Meta has introduced a groundbreaking integration with Amazon, allowing Facebook and Instagram users to effortlessly shop for Amazon products directly within their social media feeds. Here's the scoop.

1?? Enhanced Shopping Experience

• Meta users link Facebook and Instagram to Amazon for direct purchases.
• Features real-time pricing, Prime eligibility, delivery estimates, and detailed product info.

2?? Revenue Boost for Meta

• Seen as a significant revenue opportunity for Meta, Amazon, and advertisers.
• Enables businesses to sell on Facebook and Instagram without custom storefronts, attracting more advertisers.

3?? Strategic Data Sharing

• Limited data sharing between Meta and Amazon.
• Amazon displays updated pricing; Meta uses limited in-app activity data for improved ad targeting.

4?? Commerce Push for Meta

• Strengthens Meta's e-commerce presence despite recent adjustments.
• Aims to drive in-app shopping by connecting directly with Amazon.

?? Revamping Ad Strategies: Key Insights

Advertisers are urged to reassess match types and bidding approaches for enhanced campaign performance and efficiency, as per a recent study. Here's the breakdown:

1?? Exact Match vs. Broad Match

• Contrary to previous beliefs, exact match types outperform broad match types across CPC, CTR, CPA, ROAS, and conversion rates. Consider shifting towards exact matches for improved results.

2?? Maximize Conversions vs. Maximize Conversion Value

• Maximize Conversion Value proves superior in metrics like CPC, CTR, CPA, and ROAS for most accounts. Focusing on conversion value can lead to cost-effective outcomes.

3?? Testing and Questioning Assumptions

• Advertisers should challenge industry norms and test strategies for individual account suitability. Blindly following standards may result in missed opportunities.

4?? Regular Account Monitoring

• Marketers should consistently review accounts and adapt bidding strategies for optimal spending and performance.

5?? Budget Allocation for Testing

• Allocate a budget for data acquisition and experimentation when exploring new strategies. This ensures the flexibility to try different approaches without jeopardizing overall campaign performance.

Emphasizing conversion value, questioning assumptions, and allocating budgets for experimentation can significantly enhance campaign effectiveness and save costs, providing optimal outcomes for digital advertising.

Quick Hits ??

??? Unlock Online Shopping Insights: Discover how 80% of Americans prefer online retailer assistance in finding the right product. Dive into shopper behavior with preezie's exclusive guide.

?? AI Trend: 88% of consumers plan to use AI, like ChatGPT, for personalized recommendations and deal finding. Embrace accurate and transparent AI usage for a cutting-edge experience.

?? Google's Search Shift: Danny Sullivan hints at significant changes to search rankings. Prioritize quality, people-first content for SEO success.

? Profile Control: Instagram now allows independent profile deletion in Threads, offering users more control over their online presence.

?? eCom Updates

FTC Sues Amazon Over ‘Deceptive’ Prime Sign-Up and Cancellation Process

Walmart+ Launches Summer Sale, Hasbro Brings Back Furby

How This Founder Got More Than 10,000 Instagram Followers in Less Than a Month

?? Industry Posts We Love

Amazon Fresh Reveals Top-Selling Summer Groceries, and Mayo is Hands Down America’s Favorite Condiment

Small Business Owners Can Now Get Fast, Free Delivery When They Shop on Amazon Business

Shop Pay Will Be Available to Enterprise Retailers Not on Shopify

Employee Spotlight ??

Marty Borostik | VP Operations

Starting an Amazon Store from Scratch??

William Bell | Head of Brand Management

Boost Your Rankings and Sales with Amazon BSR

Ali Sulehria | Content & Community Specialist

Are you missing out on Amazon Brand Registry?

? That's All for This Week!

Thank you so much for reading - we’d love to hear from you if you have ideas for this newsletter, or if you would like to see more of a particular piece of content that we post. Visit our website if you're ready for a free audit of your listings.?

DM us here, or literally just leave a comment. We’d love to hear from you! Cheers y’all - we’ll see you next week!?