CX Is as Stale as a Day-Old Donut—Time for Fresh Flavors
Rosé with strawberry Pop Rocks crispies

CX Is as Stale as a Day-Old Donut—Time for Fresh Flavors

When I was making donuts, chocolate-glazed, cinnamon-sugar, and Fruity Pebbles were always on the menu—they were reliable classics.

But then I would go a little cuckoo for Cocoa Puffs…

?? Rose and lavender for Mother’s Day

?? Brown sugar bourbon & bacon for Father’s Day

?? Rosé with strawberry Pop Rocks crispies to celebrate summer

And guess what? People showed up every week just to see what was next.

Because variety is the spice of life, right?

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So tell me why…

Some people are saying CX is as stale as a day-old donut. (I agree)

Maybe it’s because we keep propping up the same people, saying the same things, and then wondering why nothing changes.

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It’s list season again—the time of year when “Top CX Professionals,” “Influencers,” “All-Stars,” and “Gurus” get ranked. And here’s what I noticed:

  • The lists are overwhelmingly male (but that’s a post for another day).
  • Out of five major lists, 15 people appear on multiple lists.


Am I the only one who finds this weird? I can’t help but wonder…

  • Does real influence come from impact – or just a good LinkedIn game?
  • Is being great on stage the same as being a guru?
  • What drives change – prolific content creation or actual results?

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To be clear, I don’t think my POV is more insightful than theirs.

But here’s the thing:

Many CX experts don’t write books, deliver keynotes, or travel the podcast circuit.

They’re too busy actually doing the work. ?

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So, who’s shaking things up in CX?

Drop their names in the comments!

Let’s amplify fresh voices!

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And hey—keep talking. Keep inspiring. Keep posting.

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Or, if you want to take this conversation offline… let’s grab donuts & coffee. ???


I help my clients get $h!t done. What can I help YOU with?

Let's talk about it! https://calendly.com/beth-imprintcx

If we meet IRL, I might even bring you donuts! ??

MK Marsden

?? Unlock Profitable Customers with AI Insights | Double Your Sales & Marketing Impact Fast | Proven Team with $Billions in Client Growth | Keynote Speaker All Things B2B

1 周

Beth Karawan ?? let's get YOUR name and insights out there. We have to get the practitioners expertise into the market we can have the silo of guru - expert. Clients need expert gurus

Alan Hale

Consulting and V.o.C. research in b2b markets leading to insight and actionable strategies and tactics. Providing marketing research for b2b. This makes market research actionable and enables better business decisions

1 周

Tough choice

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Russell Parrott

I transform customer experiences into meaningful connections to reveal the emotional drivers & sentiments behind customer interactions. My insights will empower you to enhance engagement & create meaningful experiences

1 周

Beth Karawan ?? - hurray, someone who says it as it is - people doing the work (Well we try) don't have time to globe trot, write books etc. what we need is...

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