CX Faceplants That Really Piss off Customers: Episode 1
Eric Sims ??
??CEO @ LEC | ?? CX Cowboy & Host of The Cowboy Experience Podcast ?? | ??? Conversational AI Wrangler | ?? Contact Center Cattleman | ?? Pubic Speaking Maverick
Well, howdy partners! It's your favorite CX Cowboy here, saddlin' up to take you on a little journey through the wild, wild west of customer experience (CX) blunders. Now, you might think with all the fancy tech and big brains in these companies, they'd steer clear of those cactus-sized mistakes that prick holes in their customer satisfaction. But nope, like a bull in a china shop, they charge right in, makin' basic errors.
It's as if these companies are wearin' blindfolds at a dart-throwing contest, hopin' to hit the bullseye but endin' up peggin' the bartender instead. From misfiring on social media to sending emails that should've been carrier pigeons for all the good they do, these blunders are more common than snakes in a desert.
So, buckle up, buttercup, because we're about to dive into how even the slickest of tech companies can trip over their own spurs, turning their CX into something that resembles a ghost town after a gold rush. Remember, in this rodeo of customer service, it ain't about how fast you ride, but how well you avoid those faceplants in the mud.
?Here we go....
Once upon a not-so-fine day, Sarah, armed with optimism and a wallet too full for her own good, ventured into the technological labyrinth known as Best Buy. Her quest? The latest smartphone that promised to do everything but cook dinner—though, give it a year.
Enter a guy we'll call Jake, the greenhorn employee, whose training was as comprehensive as a tweet and whose product knowledge was based on hearsay and wild guesses. When Sarah bombarded him with inquiries, Jake, channeling the confidence of a seasoned politician, assured her with facts pulled from the ether that this phone was not just a phone but a crystal ball capable of foreseeing future tech trends.
Sarah, bewitched by Jake's unwavering confidence (or was it ignorance?), took the plunge and bought the gadget along with a trove of accessories, convinced she'd just acquired technology's answer to the fountain of youth.
领英推荐
The Plot Thickens:
Upon discovering the grand illusion—courtesy of Jake's creative storytelling—Sarah's return to Best Buy was less a walk of shame and more a march of righteous indignation. She expected apologies, perhaps a fanfare, and a solution that didn't involve her pretending to be happy with a glorified paperweight.
But Best Buy, in a move as predictable as a plot twist in a soap opera, stood its ground. The manager, a proud graduate of the "Customer's Always Wrong" school of thought, backed Jake's fantastical feature presentation, suggesting Sarah's grasp of technology was probably limited to operating a toaster.
The Social Media Storm:
With the grace of a scorned Shakespearean hero, Sarah took her tale of woe to the grand stage of social media, casting Best Buy and its band of merry misinformers as the villains in her tragedy. Her post was not just a complaint; it was a beacon for the disillusioned, a gathering cry for the wronged masses who'd also been seduced by the siren song of Best Buy's customer "service."
The Aftermath:
Best Buy, faced with a PR nightmare of epic proportions, scrambled to contain the fallout. Offers of refunds, exchanges, and vouchers flowed like apologies after an election—too little, too late. The staff, caught between a rock and a hard place (or, more accurately, between management and the wrath of the internet), suffered morale akin to that of a turkey farm in November.
Morals of the Story:
In the grand tapestry of customer service failures, Best Buy Electronics has earned its place in the hall of fame, serving as a beacon of what happens when training is considered an optional accessory rather than a necessity. It's a wild, wild world out there, folks, and in the realm of CX, it seems Best Buy decided to bring a knife to a gunfight.
??CEO @ LEC | ?? CX Cowboy & Host of The Cowboy Experience Podcast ?? | ??? Conversational AI Wrangler | ?? Contact Center Cattleman | ?? Pubic Speaking Maverick
8 个月#cx #customersatisfaction #customerservice