?? Cutwater Team Picks ??

We all know that advertising’s Super Bowl happened in between breaks of the big game on Sunday, so we asked some Cutwater team members to weigh in on their favorite spots. In no particular order…

CeraVe – ‘Michael CeraVe”

“This one is truly comedic – it feels like something SNL would have done. Michael Cera’s the perfect fit for the brand and the teasers leading up to the game did a great job of getting people to take notice.” – Tim G., Art Director

E*TRADE – ‘Picklebabies’

“We did a spot about pickleball earlier this year, so I immediately paid attention to this spot. I like how the brand brought back the babies for their Super Bowl ad – I’m curious to see if they’ll continue to use them throughout the year.” – Alex E., Senior Art Director

Volkswagen – ‘An American Love Story’

“The VW spot was beautifully crafted. It did a wonderful job of showing how the brand’s been culturally relevant for decades. Just a gorgeous anthem.” – Doug S., Executive Producer

Uber Eats – ‘Worth Remembering’

“I thought this was a great ad that used known celebrities in a fun way. It earned tremendous PR and the idea was smart and memorable.” – Marc C., Account Executive?

Vought International – ‘A Love Letter to America’

“It was so over the top and made fun of a lot of the expected Super Bowl ad conventions – it was also cool that it had insider nods to people who watch the show.” – Tyrin S., Social Media?

BetMGM – ‘Tom Has Won Enough’

“A lot of spots featured celebrities but this was a great use of talent. While it aired a little late to actually place a bet on the game, it does a good job of raising awareness.” – Cailin P., Media Supervisor

What do you think? Let us know in the comments below! ??