Cutting Your Own Hair?

"You're only as good as your last haircut." - Fran Lebowitz

There is an old saying about the barber's children being the last ones to get a haircut.

This is often true for the micro, small or mid-sized business that serve other businesses.

Often, they are so busy doing things the way they have always done them that they don't have time to notice that they really need a new 'coiffure'.

Something I am personally committed to as the owner of SpearPoint Solutions is helping the businesses that are Vendor Partners on our platform continually stay...freshly styled.

To that end, I recently reached out to each of them with an idea.

I want to help customers get to know the people behind the products, services and training available through our platform.

And, by 'get to know' I mean get to know them as people, not just as business people.

To do that, we are conducting short interviews with the principals from each of the organizations whose products, services or training are available through the SpearPoint Solutions LLC platform.

We will be sharing these on the SpearPointOnline.com site, of course.

But, we will also be sharing these out across multiple other platforms.

The Good News

Below, I am giving you the five questions we are asking the principals from our Vendor Partners.

You, as a micro, small or mid-sized business owner can use these questions to emulate what we are doing.

The Questions

1. Why did you start your business?

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2. What was your background prior to starting the?business?

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3. What customers/clients do you serve best or, are your favorite?

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4. What makes you different from other options?

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5. Share something non-business-related about the person/people who run the company.?

In business, there is a truism that goes, 'all things being mostly equal, people will do business with and refer business to the people and organizations they know, like and trust'.

These five questions go a long way to fomenting all three for potential customers.

The Results

We will be rolling these out over time but in today's edition I want to share the first couple of them with you.

The interviews below are with the Founder of Help From Bobby , Bobby Romadka and the Principal of the Selling Effectiveness Institute , Jason Cutter .

After you watch them, I guarantee you will feel like you know these folks better.

Bobby Romadka Interview

Jason Cutter Interview

What are your thoughts?

Could you apply this tactic in your business to help your potential customers know, like and trust you?

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Are You Subscribed?

Recently, I have been reaching out directly to some of this Newsletter's subscribers to thank them.

As a token of my appreciation, I have offered a digital copy of my landmark book, More Freaking Brilliant Ideas: Helping You Thrive in the Age of Artificial Intelligence.

One of them, Kathe Lynom , provided feedback as she read the book and I am sharing here with her permission.

"I finished the book last night, and may I just say WOW!! So many great ideas that can be turned on their heads or re-imagined. I LOVE your creativity!"

If you are a subscriber to this Newsletter and want a digital copy of the book at NO CHARGE, PM me.

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The Amazon of B2B for Micro, Small and Mid-Sized Business

Besides Bobby and Jason, we have many other amazing Vendor Partners! Be sure to SEE ALL the products, services and training available from multiple vendors through our company's platform.

And ask me about how becoming a Vendor Partner or Brand Ambassador can increase your prosperity.

www.SpearPointOnline.com

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Want to see how our Purposeful Creative Thinking Training can help your organization become more innovative and stand out in an increasingly crowded world?

Don't want to do it yourself? Our Strategy Design Services can help.

PM me?so we can discuss.

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About?Bob Sager

The founder of SpearPoint Solutions , Bob’s professional background includes over three decades of experience in sales, leadership and training. Combined with Purposeful Creative Thinking, he uses that experience to develop business strategies that help organizations increase sales and margins. Additionally, Bob and his team of Certified Facilitators train individuals and organizations on these same methods of Purposeful Creative Thinking so they are better prepared to thrive in the modern?economy.

Among other accomplishments, Bob is the?inventor?of the Purposeful Creative Thinking game, What's the BIG Idea?? and author of the books, Discovering Your Greatness , 101 Freaking Brilliant Business Ideas and his latest, More Freaking Brilliant Ideas .