Welcome to the first newsletter in the Cut through the noise series! In this series, we provide short and digestible tips to make your voice-over projects stress-free — so you can cut through the noise.
- Three signs it’s time to rethink voiceovers in 2025
- Choosing the right voiceover partner: Three key considerations
- Finding the perfect voice: Casting tips for award-winning ads
Is it time to rethink how you're handling voiceovers in your campaigns? Here are three signs that a fresh approach could save you time and frustration in 2025:
- You can't afford to harm brand or client trust: Pronunciation errors, delays, or misalignments can be costly for both your business and brand. Choosing the wrong process increases the likelihood of these issues, and that’s a risk you can’t take.
- You prefer being creative over wasting time on retakes: Do you find yourself stuck in endless revisions? We recommend using live recording sessions that allow you to give feedback in real time—making it easier to nail the creative direction without countless retakes.
- You can't afford downtime: Tight deadlines? A voiceover agency has your back. With up to 24-hour support, they ensure your voiceover is completed on time—no matter the challenges.
When selecting a voiceover agency, it's essential to partner with one that meets your specific needs. Here are three key factors to consider:
- 24/7 support for international clients: Managing different time zones and deadlines is crucial when working internationally. Ensure your voiceover partner offers project management support across u.s. and European time zones, so you never miss a beat.
- Transparent pricing: Clients appreciate clarity—especially when it comes to cost. Choose a voiceover agency that provides clear, upfront pricing, so you know exactly what to expect at every stage.
- Predefined artist rates: Don’t let your projects stall while you negotiate terms with your dream artist. Instead, work with an agency that offers predefined artist rates, allowing you to jump straight into production.
Selecting the right voice is a crucial part of any successful campaign. Here are some expert casting tips to help you find the perfect voice for your next award-winning ad:
- Mirror your target audience: Choose a voice that speaks directly to your audience. Consider factors like gender, tone, and style to match your brand’s identity and create a deeper connection.
- Custom auditions are key: Make the decision easier for everyone involved by requesting a custom audition of your script. This ensures all stakeholders get a feel for the voice before the final recording.
- Include a wildcard: Our top tip? Always include a wildcard—a voice that might not perfectly fit the brief but adds an unexpected creative edge. Sometimes, this wildcard becomes the client’s favourite.
That's all for this episode of "Cut Through the Noise". We hope that these tips will make it easier for you to cut through the noise.
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