Cut to the Chase #7
In this month's edition ?
??? Capturing Red Bull's partnership with Virgin Voyages
?? We're shortlisted for a Broadcast Sport Award
??? Streets to the Peaks is touring Banff Mountain Film Festival
?? Fresh Cuts: a new paid traineeship for MTB content creators
???? The Ridge, 10 years and 80M views later
Kitesurfing off Richard Branson's cruise ship ??
Our challenge? To launch a new partnership between Red Bull and Virgin, making waves with two dynamic brands to deliver exclusive Red Bull content across Virgin’s planes, cruise ships, and beyond ??
This was a TikTok-first campaign featuring Red Bull athlete Tom Bridge kitesurfing off the top deck, hooking the audience in to boost brand affinity for both Red Bull and Virgin ??
With the platform currently pushing landscape videos over a minute long, we harnessed this trend to immerse fans into this epic feat. Watch the edit HERE.
We're shortlisted for a Broadcast Sport Award ??
Time to dust off the kilts; we're hitting the dancefloor! ??
We're buzzing to share that our work with Red Bull, capturing a whole new perspective on F1 has been shortlisted for 'Short-form Content of the Year' at this year's Broadcast Sport Awards ??
It was a privilege to bring this project to life with such unprecedented results—a huge testament to the hard work of all the teams involved. Watch 'World's Fastest Camera Drone Vs F1 Car' HERE ??
Let us know if you'll be there ??
Streets to the Peaks—to Banff World Tour ????
We're seriously blown away by what this project has accomplished over the past year ??
Incredibly, ‘Streets to the Peaks’, our documentary with Alpine Run Project, has been selected as a finalist for this year’s Banff Mountain Film Festival World Tour! ???
A 12-month social campaign and accompanying film on Prime Video all about connecting young people to the mountains, now touring the world’s most prestigious mountain film festival—fair to say we’re absolutely buzzing ???
You can stream 'Streets to the Peaks' on Prime Video HERE ??
领英推荐
Introducing Fresh Cuts: For the next generation of content makers ??
The Cut Media story began making mountain bike films in the Scottish mountains, so we're super stoked to pass on our experience to Scotland's next wave of adventure creators ??
Teaming up with Scottish Cycling 's Developing Mountain Biking in Scotland (DMBinS) and Screen Scotland , 'Fresh Cuts' will offer six trainees paid, hands-on experience in creating compelling outdoor sports content ???
Find out more and apply HERE—hurry, applications close on Monday ?
Danny MacAskill's 'The Ridge' turns TEN! ??
If you were to ask anyone what our most iconic bike project is, it’s likely they’d say "The Ridge", and with over 80 million YouTube views over the past decade, you can understand why ????
Turning ten this month, The Ridge is a love letter to Danny's home on the Isle of Skye, featuring some death-defying moments along the Cuillin Ridgeline, firmly putting the "mountain" in his first-ever mountain bike film ??
Head to the blog to go behind the scenes and find out why this was one of our toughest films ever made ??
Inspiration station ??
Here's a roundup of our favourite links from our Slack channel, where we share our favourite campaigns, cool content, or just really great tunes ??
Learn more about our work here, and subscribe to be notified when our next newsletter goes live ???
Looking for a creative partner for your next campaign? DM us; we'd love to chat ??