Cut to the Chase #5
In this month's issue ?
?? We're on the ground in Paris with a track legend
?? NEW WORK: Vertical-first fun with SunGod and Courtney Dauwalter
???? We made a UGC film with Continental + adidas for runners by runners
??? Why our boss is dafter than yours
Delivering a daily YouTube series with a track legend ??
We're at the greatest sporting event in the world right now with one of track's most celebrated all-star athletes, Michael Johnson. No biggie.
Michael Johnson On Track is our ten-part series that gives you the inside scoop on what makes track running such an unmissable spectacle. From shoot to same-day delivery in just five hours, we're bringing fans recaps, hot takes, and insights in record time ??
Launching next spring, Grand Slam Track is Michael's new global league, in which the fastest in the world will race tête à tête every year—not just every four.
Social-first fun with SunGod ??
One legendary ultra runner, one pair of fluorescent sunglasses, and a suite of super-fun edits purely for social—what more could you ask for?
We're buzzing to share our new work with SunGod , celebrating their collab with ultra-runner Courtney Dauwalter. If you're familiar with Courtney, you'll know she always brings her positive energy to the trails, and that's what this social-first campaign was all about. Pure, infectious FUN ????
Watch the edits via SunGod's Instagram.
And a huge shoutout to Trevor Lyden for capturing the stills ??
We created a UGC campaign with Continental and adidas ??
Earlier this year, working with 大陆集团 and 阿迪达斯 , we put a call out to runners across the continent to share who inspires them to go out for a run no matter what.
领英推荐
This user-generated edit was all about capturing the joy of running together, whether with your local run club, best friend, or dog. We aimed to celebrate that feeling ??
With data showing that the most successful brand content has an authentic, self-filmed style, we're encouraging more brands to get in on the magic. Send us a message if this sounds like something your brand wants to make ??
Watch the film here, and drop us your thoughts in the post's comments.
Our boss is dafter than your boss ???
140km of rugged terrain and 7,000m of gruelling climbs, all in just one day ??
On weekends, most of the team likes to take their dogs for coffee walks, catch up with pals, or binge the latest cult docu-series. If you're our founder, Stu Thomson , you tackle the world's hardest one-day MTB race, the MB Ultra Somfy.
The race? Brutal. The views? Breathtaking. The finish line bière? Well-earned ??
How hard was it? Well, out of 1,500 riders on the start line, just over 200 finished the full distance. Stu finished in just over 13 hours, ranking 75th overall and 20th in his category—utter madness!
Inspiration station ??
Here's a roundup of our favourite links from our Slack channel, where we share cool things, funny stuff, or just a really great tune ??
Learn more about our work here, and subscribe to be notified when our next newsletter goes live ???
If you're looking for a creative partner for your next campaign, send us a DM; we'd love to chat.
From your pals at Cut Media, cheers for reading ??