Cut to the Chase #2
Bom dia! And welcome to a fresh edition of Cut to the Chase ??
We're just back from Mairipor?, Brazil, after filming at the UCI Mountain Bike World Series with Scott Sports SA and the legendary Nino Schurter in front of the camera—more on that soon ??
This month, we've got some tips on how to get the most out of your video content, two shiny new showreels, a roundup of our most memorable moments in motorsports and our latest 'thrill-ride' campaign with Cannondale .
Hold on tight ??
67 seconds. 350 million views. One massive flex. ??
Cycling is how the Cut Media story began, and while we work on all kinds of sports now, nothing compares to our love for bikes ??
Our new bike reel celebrates the sport in all its glory and showcases the diversity of content and stories we love to tell on two wheels.
Let us know your favourite project from the reel below ????
Fresh out the fairground: Cannondale Scalpel ???
Hold on tight; our latest work with Cannondale just dropped ??
We immediately buckled up for the challenge when Cannondale hit us up with the idea of taking riders on the ultimate thrill ride with their next-generation Scalpel XC bike.
It's always great working with athletes who know their tools and having Cannondale's Factory Racing team on set with us in South Africa was some buzz. Even their legendary coach, Phil, made the cut ??
The result? A nostalgic, electrifying, wild ride for mountain bike fans and 80s film fanatics alike. What's not to love? Watch the campaign film here.
Five simple questions to ask when planning your content ??
领英推荐
Success with video campaigns goes beyond having a great idea and beautifully crafted footage. It's all about having a well-planned audience journey to go with it—our secret sauce ??
Our founder, Stu Thomson , has broken down this journey into five key questions to ask when planning your video content and how to execute it right for your clients every time.
Is there anything you'd add to the list?
Test vs final—how we plan the perfect shot ??
We love pushing creative boundaries with our work, but that doesn't mean we leave things to chance ??
Testing helps us make the most of our time with athletes on set and gives our clients a clear idea of what they'll get before the full-scale shoot. This is especially handy when you've only got a few hours skating in a Grade A-listed museum ??
Our new test reel is a super-fun montage of raw, unfiltered cuts and filming techniques captured for the first time and how they evolve into the shots that made the final cut—watch now and let us know your thoughts on the post ???
Want to know more about our creative process? Let's chat!
Watch our top 5 moments in motorsports ??
We've been lucky to cover some epic stories in motorsports this year. We've travelled over 9,000km across the desert for the Dakar Rally and documented a world-first F1 shot with Red Bull and Dutch Drone Gods, and we're only just getting started.
In this roundup, we're looking back at our favourite moments with the best of the racing world who have pushed the boundaries—both on and off the track—and shaped this exciting industry in their own ways ??
Learn more about our work here, and subscribe to be notified when our next newsletter goes live ???
Want to create breathtaking sports content? Send us a DM; we'd love to chat.
From your pals at Cut Media , cheers for reading ??