A customized ride

Designing an indoor cycling studio with customized bikes

3-4 minute read

Indoor cycling studios have created tight communities across the world of boutique fitness. Devotees show unswerving loyalty to their chosen instructor, wearing logos with pride. But in a sector that’s now hugely competitive, brand story and ethos are crucial in distinguishing one cycling studio from another, whether you’re a standalone boutique or a large format club looking to create a ‘club in club’ style offering.

So how do you go about designing an indoor cycling studio?

The first simple lesson is: indoor cycling studios should be designed around the brand’s belief and story.

The studio design for a rhythm cycling class should be very different from the design for a performance class; trying to blend the needs of outdoor cyclists with those of choreography-based rhythm riders, all in one space, is where many studios fail. TVs and projection screens can be intrusive in a rhythm class, while the performance crowd enjoys friendly competition and checking stats on a leaderboard.

So, pick a color scheme, lighting and design elements that support the direction of the cycling class. Customizing bikes with the club branding and matching them to your color scheme will further enhance your aesthetics and promote brand recognition.

Customized bikes can also drive an enhanced sense of community: when everyone is using the same bike with the same branding and colors, it creates a feeling of unity and shared purpose. This can especially be important for new members, who may feel intimidated or unsure when first joining a gym for an indoor cycling class. It can create a sense of belonging and loyalty to the club, which can help member retention.

Having your colors on the bikes can also reinforce the connection between the studio and the workout. It can serve to reinforce your values and goals and encourage members to push harder during their workouts.

BODY BIKE offers color and branding customization to help studios create a unique and inspiring indoor cycling experience. By working with our customers, we’re able to produce highly customized bikes that tie into the design experience of the studio.

Designs are conceptualized at BODY BIKE’s head office in Denmark, with the marketing team developing a series of design options to meet each individual customer brief. When a design is chosen, it is printed and attached to the bike by skilled and experienced professionals – once again, all hand-produced with care in our Danish factory.

If you’re looking for that final wow factor detail for your studio, or if your current bike designs need an update, don't hesitate to reach out to us!

The bike designs examples in this article are mocked-up examples to highlight just some of the many possibilities.?