Customized Personal Brand Strategy

No need to question the importance of personal branding nowadays.?

However, the field is over-saturated and it seems all the selling keywords were used so much so that they lost their meaning.?

Exclusive, unique, amazing, out of this world, one of a kind….and similar epithets seem so alike. Not to mention boring. And useless.?

What your brand needs is a unique Personal Brand Strategy.?

And I know where you can get it!?

Personal Branding Consultant

It is a real position and a real job. If you still think you don’t need this service, you might be taking steps backwards in your journey.?

A personal Branding Consultant is someone that helps with:

  • creating a strong Personal Brand Strategy
  • finalizing your message and determining exactly what makes you stand out
  • deciding which platforms will provide the most success
  • choose a format to get the results faster (text, text+video, text+photo)
  • content plans?

Your Personal Brand Consultant puts your Brand on the map if you will.?But not in a way of placing something completely new.?

Quite the contrary, a great Personal Brand Strategist makes room on the map for what is required.?

It is their job to know what is required. As simple as that.

Forming a Branding Strategy

This is a process that depends entirely on the way consultant or strategies operates.?

And it shouldn’t be rushed. Some work faster than others, but it doesn’t mean they bring better results.?

The process of finding the best Personal Branding Strategy includes, but is not limited to:

  • testing the market
  • investigating the competition
  • getting to know you and your core values
  • asking you tricky questions (mostly personal, but to determine limits)
  • interviewing people you work or have worked with
  • emphasizing the key features of your brand?
  • saving a lot of precious time!

It is not all sunshine and butterflies.?

A great Personal Branding Consultant will go over every single detail that needs to be worked on too! They need to know which features to shine the light on and which to hide.?

Also, they need to be prepared for a response on details that need perfecting!?

In the meantime, you have all the freedom to do the offline part of your personal Branding journey.?

Online and Offline Personal Branding

While most of the action goes on online, the offline part, although not as fun, should not be neglected.?

Personal Brand makes you stand out in the sea of similar offers.

?Your approach, the way you express yourself, listen to others, dress and act in public are integral parts of a successful Personal Branding Strategy.?

And this one is on you entirely.?

Sure, your strategist can jump in if there’s a problem, and help you spin the message but it is your demeanour and actions that will be associated with your Brand.?

This doesn’t mean you can’t be a bastard if you are one in real life. ??

The thing about personal branding is that everyone has their audience, even rude people.?

Building a Personal Brand is something that should feel comfortable and designed according to your way of acting, speaking or writing.?

Your own way is what brings customers that relate to you, and only you, right to your doorstep.?

And a strong Personal Branding Consultant knows this!?

To hire a consultant or not to hire a consultant?

Not everyone needs a consultant when it comes to personal branding, but everyone can benefit from having one. Even Personal Branding Consultants.?

Some people know their own strengths right off the bat. And some try and discover them while investigating others' actions in the same field.?

To save you time and much-needed effort you’ll need to run your business and work on your service, your Brand Consultant operates like real-life “Ray Donovan” in order to make clear and unencumbered space for your BRAND.?

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