Customize YOUR Marketing to YOUR Ideal Client

I see it too often: Coaches, consultants, and online course creators are fed up with their marketing. And, usually, it boils down to one problem.

They’ve spent inordinate amounts of money trying to implement a marketing strategy that someone else created and sold to them promising extraordinary results.?

I get it. Creating a marketing strategy can be overwhelming, and it’s tempting to use something that someone else found to be successful in their business.?

But, that’s the thing: It was successful in their business. Not yours.?

As frustrating as that may be, the only way to truly build a successful marketing strategy for your business is to create one that is customized to YOUR business and YOUR ideal client.?

Four Ways to Customize YOUR Marketing to YOUR Ideal Client:

1. Get Clear on Your Value Proposition

What is special about your product, service, or solution? What sets you and your brand apart from your competitors?

Your customers must know the answers to these questions in order to understand what you do and trust that YOU can help them.?

A value proposition communicates the unique value your business offers to its customers compared to other competitors in the marketplace.?

What does a value proposition do?

• It’s specific about the benefits of your customers’ experience.
• It shows how you solve a specific problem or need.
• It explains why customers choose you over your competition.

Also, it does all that in one sentence. Done correctly, your value proposition gives your business a huge advantage over your competitors.?

But, here’s the problem: Very few businesses have an effective value proposition which can cause your ideal customers to turn to your competitors simply because they don’t understand that you offer what they really need.?

Benefits of a Value Proposition in YOUR Marketing Strategy:

• Potential customers quickly understand what your company has to offer.
• Creates a strong differential between you and your competitors.?
• Attracts the right prospects and increases not only the quantity but the quality of prospective leads.?
• Improves customer understanding and engagement.
• Provides clarity of messaging.

Your value proposition is specific to your business. Including it in your marketing strategy allows your customers to understand you, your business, and your value while they get to know, like, and trust you.?

1. Feel Authentic in Your Marketing Strategy

Authenticity is so important to your marketing strategy. Yes, the term may be overused, but it, nevertheless, rings true.?

Your marketing strategy must be real and genuine. When your marketing strategy is authentic, it’s true to who you are as a brand. It means that you’re living your brand. And, that resonates with your audience.?

How to Build an Authentic Marketing Strategy:

• Create a message that communicates your value to your target audience. Keep your message simple and concise, but put it everywhere.?
• Create a strong brand identity through your marketing, branding, and strategy to take your business to the next level.
• Generate excitement around your brand that communicates the value your product, service, or solution provides to your customers.
• Dive into what makes people reach out to you to figure out what makes people connect. Then, keep doing that so you’re not constantly chasing leads.?

You--and only you--can do this for your business. When your marketing comes from a place of authenticity, you create a message and customer journey that truly resonates with your audience.?

1. Communicate to Your Niche

As you build and grow your business, it’s often tempting to try to serve everyone. Of course, you want to grow your business and you want to help as many people as possible.?

But, it’s important to recognize that not all audiences are the same. Just because you can serve everyone doesn’t mean you should.?

In order to build a brand you’re proud of and that will continue to grow, you want to serve people who will most benefit from your product or service.?

In your messaging, be clear on who you serve by communicating your understanding of the specific problem they face and how your product, service or solution will help them overcome their challenge.?

Again, in your marketing strategy, this is specific to you. Not one can craft a message that communicates the value you offer to your specific niche. It requires you to know and understand your audience inside and out so that you can really speak to them.?

1. Create a Unique Customer Journey

To build a business that fosters loyalty from your customers is focused on your customer journey--the process in which your customers or prospects go through to achieve a goal with your company.?

Remember that everything you do is about solving customer problems and helping them achieve long-term success with your product or service. In order to achieve your goals, your customer journey needs to be true to your brand and aligned to your values. Therefore, it is specific to you.

Relying on a templated marketing strategy created by someone else for their business will prove unsuccessful in yours every time. Instead, when you focus on customizing your marketing strategy that is true to your brand and built for your ideal client, you will reach and even surpass your goals.?

Here at Virtual Marketing Experts, we offer customized strategies designed to help coaches, consultants and online course creators grow their business, increase their income, and scale their impact. (Yep, that’s my value proposition!) If you’re ready to customize your market strategy to truly speak to your ideal client, contact me today!

For more about customizing your marketing and so much more, listen to the Marketing Matchmaker podcast (link to podcast)!

Are you ready to grow your business to 6-7 figures? Do you know how to scale your business? If so, I created a quiz just for you! Check it out today to make a difference in your tomorrow!