Customised conversion models

Creating a Customised sales conversion model allows you to maximise the opportunity from the material you put out there. Once the conversion model is tried and tested, it then becomes a foolproof way to win clients consistently.

There are 4 key steps to double your revenue and maximise your profits...

1. Obsess over gaining an intimate understanding of your audience. Where are they coming from? Consumer insight models suggest that your consumer has a thought – the thought creates a feeling – the feelings will dictate the actions that you take – how you act will drive the results in your life – the results then circle back into how you think.
2. Focus on taking your customer elegantly from one stage to the next. There needs to be a clear progression through the process. No need to get married on the first date! What is the decision they need to make next? What tools do we need to create to enable the next decision to be made? Is it a document/questionnaire/free PDF, etc..
3. It is your sole RESPONSIBILITY to lead the customer to the end result. People want to deal with experts, people want to deal with specialists. Think about when you get your car serviced…ie. Your brake pads need changing do you want them changed? No idea – you are the specialist – you tell me! Tell people what the next best step is. People want to follow leaders. People want to hear your confidence.
4. Your marketing system needs to be on auto-pilot – follow these phases…

• Create a program or a service or a product that can reach many people at once (through seminars or online). It must be scalable!
• You need to be able to get 15 clients immediately – when you prove you can get clients, it proves confidence in your product. This will create ultimate freedom for you. Make sure people become emotionally engaged with your product/service REAL QUICK!
• The goal of online is to sell more programs and services. Once you have a proven concept/program/service – do it all online!
• Then, and only then, you can start paying for ads on Facebook..scale it! When someone clicks on your ad – you still need to take them through the process of buying a product (thought > feeling > action).

Remember, the most common reason people don't buy your product/service is because they DON'T KNOW about your product/service. Keep innovating and finding creative ways to bring your product/service to market and emotionally engage your target audience. This is the absolute key pillar to fast, scalable, sustainable growth.

Happy selling.

KD