Customisation in Eccommerce

This week news broke of Moteefe, a Dutch platform for on-demand production of merchandise, who successfully completed an 11 million dollar (9.3 million euros) funding round. 

Moteefe is one of hundreds of ecommerce platforms that have really benefited from the customisation trend. Increasingly consumers are stepping away from mass-produced and more towards products that either a) they can personalise/ customise or b) are from small brands where they know who they're buying from, often via social channels.

Customisation has touched every industry from eyeshadow that you can now mix and match to create your own palette, to the Nutella jars where you can get your name printed on.

Whilst it's given brick and mortar stores a breath of fresh-air, where it's really taken off is online. Not on the high street is one of several ecommerce platforms that have benefited from offering a range of customisable products. Easily selectable via drop downs and options, you can now get hundreds of products with a personal touch or customised, navigation is simple, and checkout is often well under 5mins. Not a lot of effort, for something that is personalised to you.

Through personalization and customization, businesses can better position themselves to meet consumer expectations for increasingly tailored retail experiences.

For example, Nike’s NIKEiD customization service allows customers to design shoes unique to their tastes — at a premium, of course. The initiative is part of Nike’s direct-to-consumer (DTC) initiative, and with a quarterly revenue growth rate of nearly 30%, all signs point to it being a wise investment.

If you fancy your hand at designing a T-shirt and seeing the Moteefe platform for yourself check it out here.