With customers….….every small step counts!

Customer Centricity

Choices are proliferating in products and services at an unprecedented pace. Being able to give personal attention and personalized service to a consumer matters very high in the purchase and loyalty decision.

The 5 Star experience starts from the check-in counter where the consumer is greeted with details already know such as room preference, food preference, newspaper preference which make a huge difference now that the material differences in the room comfort is not much of a difference between 5,4 and 3 star.

CRM and Insights

First step to take towards customer centricity is setting up a CRM system for your business. Start capturing the data digitally of your customers and that opens up multiple fronts for driving customer centricity

-Loyalty Program

-Reminders and Greetings

-Outbound campaigns for new relevant offerings

-Feedback and Experience improvement

The moment a CRM system gets active, the first step to customer centricity and convenience for your business is a real one.

Convenience?

Digital technologies have made consumer purchase journey cycles multi channel, where convenience is taking a new leap.

This multi channel digitally enabled store front has to be the new norm for each and every business to survive and get customers coming back. Its proven by umpteen examples that convenience wins over loyalty and providing new digital customer journey cycles is almost a mandatory requirement.

SuiteCRM Tandem from CrossRoadsBrands

TANDEM from CrossRoadsBrands offers small and mid size businesses to take control of their Customer 360 degree insight. Account, Contact, Leads, Opportunities, Campaigns, Invoicing, Loyalty programs and much more. We can develop custom extensions to make it just one solution for a multi channel customer interaction. This coupled with Digital Marketing services makes it an end to end unique value proposition