?? Customers Prefer to Crowdfund Products They Can Improve

Welcome to Selected Hot Topics! Are you ready to join us on a delightful journey through the latest trends, innovations, and cultural phenomena? We're beyond excited to be your companions on this adventure! Our aim is to offer a warm and friendly exploration of the exciting topics that pique our curiosity. Let's jump into these fascinating subjects with a big smile. Together, we'll uncover insights and share lots of laughter along the way. Let's get this fun started! ??

By Sidika Tunc Candogan, Philipp Cornelius, Bilal Gokpinar, Ersin Korpeoglu, and Chris Tang | March 29. 2024

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product. Despite crowdfunding’s many benefits, numerous campaigns still fail. To understand why, the authorse embarked on an empirical analysis of 18,173 campaigns for physical products in the technology and design categories on Kickstarter. They found that many companies often present initial products that are so fully developed that customers don’t feel that their input will materially change the product and are reluctant to contribute as a result.

Let your ears listen, click ??

Join our friendly community as we adapt to the new norm together and receive weekly insights for well-being. Check out the weekly newsletters.?

To stay up-to-date with our latest news and updates, you can subscribe to our newsletters here.