Customers for Life........

Customers for Life........

Never Worry About Money Again

What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, "To make a profit."

The Real Purpose of A Business

But this answer is wrong. The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise. Remember, we are only in business because our customers allow us to be!

Why Businesses Fail

According to Dun and Bradstreet, the single, most important reason for the failure of businesses is lack of sales. And, of course, this refers to resales as well as initial sales.

So your company's job is to create and keep a customer, and your job is exactly the same. Remember, no matter what your official title is, you are a salesperson for yourself and your company. And the best way to increase your value as a salesperson is to build your customer base. Without customers, sales and cash flow, we do not have a business!

When you're selling a product or a service, your ability to market effectively is the single most important skill you can learn. Magical Marketing is what sets high-profit business apart from ones that are barely scraping by.

Why Businesses Succeed

The two most important words to keep in mind in developing a successful customer base are `Positioning and Differentiation`.

Positioning refers to the way your customers think and talk about you and your company when you are not there. The position that you hold in the customer's mind determines all of his reactions and interactions with you. Your position determines whether or not your customer buys, whether he buys again and whether he refers others to you. Everything that you do with regard to your customer affects the way your customer thinks about you.

The Key to Competitive Advantage

Differentiation refers to your ability to separate yourself and your product or service from that of your competitors. And it is the key to building and maintaining a competitive advantage. This is the advantage that you and your company have over your competitors in the same marketplace - the unique and special benefits that no one else can give your customer.

Select Your Customers Carefully

When you begin to think about acquiring and keeping customers for life, you need to think about the particular types of customers for whom your competitive advantage is so important that they would be poorly served by using anyone else's product. You need to then emphasize again and again that the special features and benefits you offer are so important that they should not even think of going somewhere else. If, for any reason, you fail to do this, you may lose the customer and all the work you've done in building that relationship in the first place.

Action Exercises

Here are two things you can do immediately to put these ideas into action.

First, determine exactly what your current positioning is today with your customers. How do they think about you and what do they say? How could you improve your positioning?

Second, determine your exact competitive advantage, your area of superiority in what you do. How can you increase in your area of excellence and then convey it better to your customers?

"Influencing Customer Behaviour—Guarantee your Customers Buy More, Faster and at Any Price!"

Whether it's a product, service or even ourselves--influencing others is a skill we cannot afford to live without.

In this book `Accelerate with Impact`, you will learn the most powerful influencing strategies and techniques ever discovered in a successful professional business.

https://www.amazon.co.uk/dp/B07XKVCTJ4

Business life is no different to your personal life, so treat your fellow person with respect.

Remember- the difference between Ordinary and Extraordinary is just that little bit extra.

`The Achiever`

Solutions for Success

https://www.amazon.co.uk/dp/B08KMVNY5M

Create Your Own Success Story

To be Creative

To be Successful

Sharing over 260 pages of inspirational information for you to be successful.

Together we can spread words of Encouragement, Inspiration & Empowerment one video at a time... and wouldn't you agree our world could use a little more "Positivity" these days!

Together we can make a difference...

Have fun, learn heaps, and enjoy every step of your journey!

Life is fun, life is hard work, but just look at the success you will?have?in life.

What is your plan to win and keep customers for life?

Sharing information for your success from many sources.

要查看或添加评论,请登录

Colin Thompson的更多文章

  • Facing Life’s Challenges

    Facing Life’s Challenges

    "A vision is a clearly-articulated, results-oriented picture of a future you intend to create. It is a dream with…

  • Successful Negotiation

    Successful Negotiation

    ‘Negotiating’ is a term used a great deal nowadays, in newspapers, on television and on radio. It often seems to imply…

    2 条评论
  • Leadership that Inspires, Sticks and Engages all for Success

    Leadership that Inspires, Sticks and Engages all for Success

    Mind Your Brain Friendly Language Successful ways; Leadership that Inspires Change that Engages Learning that Sticks…

  • Hitting the Target Leads to Success

    Hitting the Target Leads to Success

    You cannot hit a target that you cannot see. The starting point of great success is when you sit down and decide…

  • Keeping Yourself Positive

    Keeping Yourself Positive

    The most important thing you do for your success is to take control of the suggestive elements in your environment. Be…

  • The Printing Industry Destroying Itself Globally!

    The Printing Industry Destroying Itself Globally!

    Companies that do not change to fit the needs of the customer and if they do not take on board the business models and…

  • Change is in the Air!

    Change is in the Air!

    What Does the Future Hold Globally? `DOCUMENT CONTROL - SAVES THOUSANDS IN ANY CURRENCY GLOBALLY! All…

  • Character Reigns Supreme

    Character Reigns Supreme

    The fundamental glue that holds our society together is the quality of character. It is the foundation of happy…

  • Appoint and Support Effective Executives

    Appoint and Support Effective Executives

    Leadership makes the critical difference in every organisation. Dozens of chief executive officers are fired from top…

  • The `Right` People Are Your Biggest Asset and Unload Your Emotional Baggage...

    The `Right` People Are Your Biggest Asset and Unload Your Emotional Baggage...

    "Each one of us has a fire in our heart for something. It's our goal in life to find it and to keep it lit" As you…

社区洞察

其他会员也浏览了