Are Customers at the Heart of your Marketing Strategy?

Does your marketing activity excite existing customers? Does it drive retention, loyalty, advocacy, growth, and community participation? When businesses anticipate and exceed customer needs, they create brand engagement opportunities.

Let's face it: Fully committed customers spend more and stay around longer. Therefore, customers that are at the heart of your marketing strategy are going to play an increasingly important role in how companies do business in the future.

A company called Bend Active located in Dublin, Ohio strategically markets to their customers which has led to a large group of faithful followers who are fully engaged. Their promotions include activewear to show team spirit on OSU football game days, and for almost every holiday from the Fourth of July to St. Patrick’s Day. During the pandemic, they promoted their activewear to individuals who are now working at home. The apparel at Bend Active is more than for just working out. Bend Active hosts events, contests, and unveils new designs. They have truly put the heart of the customer into their marketing strategy which has led to their growth.

Five ideas to put the heart of your customer in your marketing campaign

1.   Include reviews and testimonials of your products and services on your website and social media platforms

2.   Host special customer events (VIP, Product/Service Launch, Thank You)

3.   Create a special community group on your Facebook page

4.   Develop an incentivized referral program

5.   Send monthly informative newsletter

Bonus Tip: Survey your loyal customers once or twice a year to ask about customer service, and their pain points so you can develop new products and services in response.

Putting the heart of your customer in your marketing strategy bridges the gap between sales penetration, customer service, and retention by building relationships, credibility, and trust.

#integratedmarketing #digitalmarketing #customerengagement