Customer is the ultimate game charger in today's era !
Vaibhav Gupta
Accelerating B2B Business Growth via Demand Generation & Digital Marketing | ABM Certified | Growth & Brand Marketer with 13+ years of experience in IT Services, SaaS & Product Companies | 30K+ Followers
I am sure, you all have heard this phrase "Customer is the King", and we as a marketers are quite aware of the same. To make it happen, we do various facets of Marketing to have them on our sales and marketing funnel platter. So, in today's article I would like to brief about the types of activities which we done to have them onboard.
Below, are 2 broad categories which summarizes whole marketing tasks and activities:
- Inbound Marketing
- Outbound Marketing
(A) Inbound Marketing: It is a type of marketing which help you to attract prospects & customers by having relevant content on your website, blogs. Once they arrive on your website, you engage with them using conversational tools like email and chat and by promising continued value. Below, are the activities which are done in inbound marketing, to pull the interested customer.
- Website Blogs
- Website Webpages
- Question and answer (Quora, stack overflow, Reddit, product hunt etc)
- Editorial/Outreach articles
- Product Reviews
- Product listings
- Link Acquisition
- YouTube Marketing
- Influencer Marketing
- Social Media Marketing (Facebook, LinkedIn, Twitter, Instagram etc.)
(B). Outbound Marketing: It refers to those activities in which companies initiates conversation with the customers and sends its message to the audience. Here, organization pushes at everybody, irrespective of the audience interest. Its is the exact 360 degree opposite of Inbound Marketing. Below, are listed activities which are included in the same.
- Google Ads (Search, Display, App installs etc.)
- Email Marketing
- Tradeshows
- Print collaterals & advertisements (Flyers, brochures, leaflets,Magazines etc.)
- TV commercials
- Radio ads
- Telemarketer scripts
To entice the customer in today's' cut-throat competition, you need to capture them on various channels and deliver the relevant content ,as per their needs. As per experience in the Marketing industry, its always fruitful to have mix of inbound and outbound marketing activities to attract prospects and customers. What's your views on the same? Kindly comment below and let the whole world knows the same.