Customer Support Is Vital for Travel Businesses in 2023

There is no doubt that the travel industry has seen many positive changes following the impact of Covid. Though the pandemic created a lot of difficulties and brought some hard years, now that we are on the other side of it, it is easy to see that some great changes have come as a result of those hardships. Financial protection has grown awareness and is given more attention, government and ATOL changes are in progress after issues were highlighted, and we are all more adaptable to change than we were before. Now, on this side of the pandemic, customer support and consumer protection have become hugely highlighted areas of travel in the UK.

With the rush of consumer demand in 2023, there is not only a demand for holidays but a demand for good service from an expert that can ensure that customer doesn't have to worry about a thing. Trust and confidence are big words in travel in 2023, with more and more travellers aware of their protection and the information they need when they're travelling. Though the demand for attention isn't as rapidly changing as it was during Covid, many travellers have developed connections with businesses they trust to keep them updated, or are always looking to book with a travel business they can trust for just that: information.

Since consumers are more aware of how travel works than ever before, it's important for travel businesses to adapt in equal measure and ensure they can support those demands. A lot of this information that consumers are now more aware of is a factor of Package Travel Regulations compliance, making it quite simple to adapt. This information will already be provided to the consumer or will be kept for when the consumer requests it, meaning a lot of the informational support that a consumer requests will be easy to cater to.

Equally, as an expert in travel, a good travel consultant, agent, or worker is expected to keep up to date with anything that may affect that consumer's holiday. This could span from a change in entry rules to political and cultural expectations that the consumer may need to be aware of. Though a lot of this information is available for the consumer to find on their own, many consumers are more likely to trust a professional telling them the same thing, than a quick Google search. There is a level of comfort that comes for travellers when the expert confirms the information, so it is important to always be up to date on this information as well, or know trustworthy places to direct the consumer to if they want to find the information on their own.

Building consumer confidence in 2023 isn't just about selling a fantastic holiday, it is about providing excellent support from the moment they book to the moment they come home, alongside great financial and consumer protection that they can trust. For all of our lovely Protected Trust Services (PTS) members, this is an easy step, as all members have a unique PTS logo on their website so any consumer can see that they are booking with a trusted and protected member of PTS with a simple scroll on the company's website.

So, if you’d like to discuss consumer protection for travel companies further, please get in contact with one of Protected Trust Services’ (PTS) lovely staff members by calling?0207 190 9988?or emailing us at?[email protected]. Or, you can visit our?member support?and?travel trust account?pages to learn more about how we protect you.